Archive
Navigating Covid-19
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Foreign policy going forward: Five takeaways from the UK Integrated Review
April 13, 2021
It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...
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Business Communication in the COVID-19 Era
March 25, 2021
It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...
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United vs. Divided: Buying sustainably
March 23, 2021
Rachel Barrett, Director Consumer expectations and demands when it comes to meaningful action on environmental and climate challenges continue to grow. According to recent research conducted by FleishmanHillard UK, one in five people (20%) regard climate change as a top priority when it comes to purchasing food and drink products. However, more than half of us (53%) also consider that the industry is falling short when it comes to tackling this challenge. This was particularly...
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Can we design our way out of a pandemic? Asks Ensemble Studio
March 19, 2021
Christopher Onderstall, partner and head of FleishmanHillard's Ensemble Studio asks readers of The Drum, 'Can we design our way out of a pandemic?' and examines the impact Covid-19 has had on our minds when it comes to innovative creativity and design. From the challenges of understanding the mindsets of an anxious, locked down audience to gaining insight from anti lockdown protesters it's all change on the creative front. Consumption behaviours have transformed and design...
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FleishmanHillard UK awarded PRCA CMS Gold accreditation
March 10, 2021
FleishmanHillard UK has been awarded Gold Communications Management Standard (CMS) accreditation by the PRCA. We join an elite group of PR agencies that have held the CMS accreditation continuously for more than fifteen years. Holding CMS status as an agency represents the gold-standard of communications practice. It shows that we are committed to best practice, ethical behaviour, diversity and inclusion, campaign effectiveness, leadership and taking a joint approach to tackling some of the biggest issues...
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Culture Trends Report 2021 – The Cultural Rate of Covid
March 2, 2021
Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...
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FleishmanHillard UK release new food and drink communications report
February 23, 2021
NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, '‘Navigating a United vs. Divided Nation’, partner & EMEA lead...
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FleishmanHillard UK Panel Event: The UK After COVID-19
February 19, 2021
FleishmanHillard UK Online Event: The UK After COVID-19, Thursday 25th February 2021 at 12.30pm (GMT) FleishmanHillard UK is delighted to host a panel event on 'The UK after COVID-19', focusing on what's next after lockdown. This virtual panel event, taking place 12:30-13:30 (GMT) on Thursday 25th February. Hear from: Gagan Mohindra MP, PPS to the Department for Transport, Chair of the APPG on Regeneration and Development and Conservative MP for South West Hertfordshire Nicolas Bosetti...
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How design impacts business success — Steve Hickson, creative director of Ensemble Studio
February 9, 2021
Steve Hickson, creative director of FleishmanHillard's Ensemble Studio sat down with The Drum Editor-in-Chief, Gordon Young to discuss the relaunch of Ensemble Studio during lockdown and the fundamental role of design in business success. When asked why we chose a national lockdown to invest in our design business, Steve said. 'This is a five-year journey and despite the challenges of 2020 we made remarkable inroads in setting ourselves up for bigger and better things by...
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Five ways to ensure the success of live events on social
February 4, 2021
Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...