• Changing Communications Tack at Mobile World Congress

    February 21, 2024

    The last time I attended Mobile World Congress, it was before the iPhone had been launched in Europe. The world of telecoms – and PR – was very different. Pretty much every publication in the region sent a host of tech reporters, and the job of the PR was hosting 30+ briefings on stands where booth babes were still a standard accessory.  Fast forward to 2024, and comms at MWC is a very different story...