Archive

Consumer

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...

  • Culture Trends Report 2021 – The Cultural Rate of Covid

    March 2, 2021

    Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • EMEA crisis lead, Judith Moore joins expert panel during Cyber Risk Summit

    November 19, 2020

    EMEA crisis lead, Judith Moore, joins an expert panel including Experian and Clyde & Co LLP during the NetDiligence® Cyber Risk Summit.  The online discussion entitled, 'The Evolution of Data Breach Consumer Response Plans', examines how crisis PR, legal, insurance and response teams partner to innovate responses to business/consumer preferences as the breach landscape alters, channels evolve and the digital space advances at speed. Re-watch the content     Contact us ...

  • Why understanding subconscious behaviour is the key to driving change in 2021 and beyond

    November 17, 2020

    By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...

  • FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead

    November 9, 2020

    Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard.  He’s perfectly aligned with the culture...

  • Brand Marketing & Consumer: Committing to long term change

    July 15, 2020

    In 2020 we’ve seen the world step up to spotlight systemic racism and the beginnings of a revolution for change for Black and Brown communities. During this time, we have been reflecting and have identified that there is an immediate two-fold problem: Brand responses are more performative than revolutionary, lacking the infrastructure in place to authentically comment on anti-racism The communications industry is still nowhere near being representative of the communities it serves Black Lives...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...