Archive
Sports and Entertainment
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Women’s Sports: why brands should act now
March 8, 2023
Women’s Sports; a buzzword of the moment. In the world of sports partnerships, you can’t move for Women’s Sports topping trends and predictions for growth lists in 2023. That’s not surprising when we look at the women’s sports calendar this year, from the Women’s Six Nations kicking off at the end of the month to the Ashes in June. We have the Tour de France Femme in July, the Netball World Cup in South Africa...
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The sports industry must accelerate its journey towards a sustainable future
November 21, 2022
Forget this week’s dreary UK weather. On the whole, this year in the UK it has been…Hot. Remember the balmy New Year? Our 40°C July? On the surface, British sport reaped the rewards. A summer without Wimbledon rain delays and undisturbed cricket seemed, well, glorious. But elsewhere, glorious it was not. During cricket’s Indian Premier League (IPL), it wasn’t just Jos Buttler on fire. As dehydrated birds quite literally fell from the sky, matches were...
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FleishmanHillard are PRmoment Awards Finalists for WeThe15
March 11, 2022
FleishmanHillard is thrilled to be a finalist in the PRmoment Awards 2022 for our work with the International Paralympic Committee (IPC) and adam&eveDDB to launch WeThe15, the largest human rights campaign to advance the lives of 1.2bn people with disabilities. The movement, WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group, forgotten by the inclusivity agenda. For these 1.2 billion people, access to fundamental...
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The Transatlantic Takeover: Gen Z are looking to American sports for their sports fix
February 22, 2022
On February 13th, America’s City of Angels welcomed America’s finest athletes for Super Bowl LVI , Los Angeles’s first since 1993. Almost everyone in the USA was watching, all envious of the fans witnessing an L.A. Rams victory inside their shiny new home stadium. But this year, it wasn’t just fans throughout America seething with jealousy. Across the pond, a hefty UK faction of Generation Z (16–24-year-olds) were too. In 2021, FleishmanHillard’s Sports and Entertainment...
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Toward tangible change: the power of campaigning for modern sports activists
August 26, 2021
“Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...
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The impact of grassroots sports closures on communities
June 14, 2021
Following the second postponement of sport at all ages, local communities were struggling to keep grassroots sports alive. Participants across the country were left with a sporting void, denying them the chance to exercise, socialise and meet. The impact on local communities was massive, but what can external stakeholders such as brands and organisations do? Community impact Over 5,000 grassroots sports clubs could cease to exist post-lockdown. Feasibly, over 100,000 children and hundreds of local...
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Stats vs. Stories: The secret sauce that makes content marketing click
April 21, 2021
Do you watch the news regularly? Have you noticed anything different about the way the latest on the pandemic is being broadcast? Let me take you back over the past 12 months. First came increasing caution, fear and grief. The first few domestic cases, hundreds being admitted to hospital, thousands mourning loved ones and many more suffering long Covid. Hot on its heels, the counter-story. The thousands made redundant, the millions on furlough, the billions...
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Five ways to ensure the success of live events on social
February 4, 2021
Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...
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FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead
November 9, 2020
Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard. He’s perfectly aligned with the culture...
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Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.
July 13, 2020
By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...