Archive

Reports

  • Beyond the Basket: The cultural forces that are shaping how Gen Z shop

    March 19, 2025

    For Gen Z, the journey to purchase is not linear. It involves a complicated web of touchpoints cultural influences. The notion of brand love is changing as “hype” trend cycles speed up, new brands emerge, stale brands die, dead brands are resurrected and iconic brands trailblaze by staying culturally tuned into the behaviors and attitudes of their communities. In order to stay ahead of the curve, brands need to balance being omnipresent in the hearts...

  • Achieving Outsized Impact by Building Stronger Country Reputation

    February 18, 2025

    By Michael Hartt, Senior Partner & Head of International Affairs  View full report here. In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape.   If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on...

  • Corporate Affairs Trends for 2025

    December 17, 2024

    We're pleased to share our latest 2025 Corporate Affairs Trends Report. Using data and research, our team has forecast key trends for 2025 that corporate affairs leaders and anyone doing communications with an element of corporate, reputation, crisis, or risk mitigation ought to be preparing for. Every trend includes background information, a specific articulation of what’s going to be happening, and, crucially, recommendations for practical actions. Trends forecasting is necessarily an exercise in opinion. There...

  • Will gen AI change the game? Understanding the hopes, fears and ambitions of communications and marketing decision-makers

    October 23, 2023

    It’s almost a year since generative AI exploded into our newsfeeds and onto the agendas of organisations from all sectors. Since then, we’ve been told that these tools could affect up to 300 million jobs, and even that AI technology could one day pose an existential threat to humanity.  The news cycle is moving so quickly and keeps throwing up compelling new developments – earlier this month, for example, the BBC said it was looking...

  • New multinational health equity report explores how different communities are impacted by health inequity

    September 12, 2023

    Discrimination and lack of trust are increasingly being recognized as critical factors in limiting important access to healthcare. This new multinational health equity report released today paints a vivid picture of the challenges faced and adds further data to support the need for action. A collaborative effort between agencies within the Omnicom PR Group, including FleishmanHillard, and The Atlantic, involving research among over 6,000 people from diverse communities in four countries. We would love to talk to...

  • Sustainability, Communications & Climate Confusion

    July 20, 2023

    This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...

  • Wondering what’s trending in the world of Food & Drink?

    June 13, 2023

    This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry.  Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier!​ We also put a spotlight on the future of food culture, whether that’s...

  • INTRODUCING ‘THE YOUTH KALEIDOSCOPE’

    April 12, 2023

      FleishmanHillard’s global Culture Unit has released its latest report, ‘The Youth Kaleidoscope’ which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. The report’s findings show how the next generation are carving out their own paths, uncovering young people’s complex relationships with the digital age they inhabit, alongside the pressures and anxieties that are informing their mental health across three themes: Mind - Analyzing the landscape and challenges young...

  • Accent bias and language discrimination in the creative industries

    February 15, 2023

    Guest author: Bibi Hilton, CEO of Creative Access Accents and use of language are often seen (mistakenly) as a marker of class, level of education and socio-economic background. Creative Access, a leading social enterprise specialising in diversity and inclusion, partnered with FleishmanHillard UK to explore the extent and impact of this “language discrimination” on employer cultures, employees and aspiring employees and on the work they produce in the creative industries and beyond. Our research consisted...

  • Re-evaluating Employee Value Proposition for the new era of work

    November 18, 2022

    It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...

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