Archive
Pharmaceuticals
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Event: The Great Healthcare Debate – 12 May
April 23, 2026
London, 12 May 2026 - 5pm BST Join us on 12th May for the Great Healthcare Debate: In a world of AI generated healthcare information, how do we protect the truth? AI is rapidly reshaping how healthcare information is discovered, interpreted and shared – not only by patients and the public, but increasingly by healthcare professionals too. To explore this defining challenge for the future of the healthcare industry, FleishmanHillard and The Pharma Letter invite you to join...
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Big pharma gets a big brand boost
November 20, 2023
Many pharmaceutical companies are choosing this moment to rebrand, and the results signal a welcome new creative direction for the industry. Until a year ago, pharma was the one of the last bastions of safe, characterless branding. The only thing distinguishing most companies was the name. And why not? Pharmaceutical companies barely needed to promote or differentiate themselves from their competitors. Most industries live and die by how they respond to changing times, but people...