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License to Lead

  • The New Rules of Leadership

    October 1, 2026

    Leadership is not just about making the call. It is about earning the confidence to make it. At FleishmanHillard we call this License to Lead: the stakeholder permission organisations earn to make difficult decisions, navigate uncertainty and adapt as circumstances change. In our 2026 UK License to Lead report, The New Rules of Leadership, we uncover that this permission has practical value: 89% of UK engaged consumers surveyed said a strong, positive reputation gives organisations...