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Brand
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FleishmanHillard UK and Icelandair win at the Shorty Awards 2026
May 20, 2026
Congratulations to the teams behind Icelandair’s The Real Unreal campaign, which was awarded Best in Travel & Tourism at this year’s Shorty Awards. The 18th Annual Shorty Awards were held yesterday in New York City, celebrating some of the most creative and innovative work in digital and social media from brands, agencies, non-profits and creators around the world. Judged by the Real Time Academy, the programme recognises standout ideas that drive engagement, build awareness, shape...
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Culture Report 2026
March 23, 2026
What do extended consumer lifespans mean for brands? And how can they show up for consumers in the right way? We’re entering an era where wellbeing is shaped not by youth, but by longer lives, evolving identities and a global shift toward prevention and longevity. The wellness economy is booming, reaching $6.8T in 2024 and forecasted to hit $9.8T by 2029. The demographic signal is clear: the number of people aged 100+ is projected to rise from roughly...