Archive

Consultancy

  • The paradox of communicating CSR: Managing the paradox

    November 10, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...

  • The paradox of communicating CSR: True engagement

    November 2, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...

  • COP26 Preview: Answering the call to action, or putting climate solutions on hold?

    October 29, 2021

    In the twenty-three months since COP25 concluded in Madrid, the climate crisis has become ever-present in our lives, with devastating floods, scorching heat waves, frightening fires, increased weather extremes, and evidence of the growing impact upon nature. Forces could align at COP26 in Glasgow to agree on tangible, game-changing solutions, or could leave the world further behind in the fight to stop the changing climate. As we enter what may be a contentious, challenging two...

  • The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion

    October 28, 2021

    Taking authentic action on DE&I There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities. From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true - acting and leading with empathy and taking actionable steps...

  • The paradox of communicating CSR: Warts and all

    October 26, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...

  • The paradox of communicating CSR: The learning curve

    October 19, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...

  • Four ways to fine-tune COP26 communications to maximise impact

    October 18, 2021

    With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement to a singular emphasis on climate negotiations.  The UK Government has introduced a high degree of commercialisation to COP26, and companies have recognised...

  • Does ‘Buying British’ matter and what should we do about it?

    October 18, 2021

    It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...

  • The paradox of communicating CSR: Time to refocus

    October 12, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. 'Reality check', we highlighted the reputational challenge that corporations face when communicating their socially responsible activities.  Let’s now take a short definitional excursion to...

  • The paradox of communicating CSR: Reality check

    October 8, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...