Archive

Consultancy

  • The paradox of communicating CSR: Time to refocus

    October 12, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. 'Reality check', we highlighted the reputational challenge that corporations face when communicating their socially responsible activities.  Let’s now take a short definitional excursion to...

  • The paradox of communicating CSR: Reality check

    October 8, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...

  • Rob Mayhew joins FleishmanHillard as UK head of influence and retail

    October 1, 2021

    Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK. Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s influencer offering. Rob has more than nineteen years of experience in both the shopper and digital sectors, having worked on...

  • Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders

    September 28, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...

  • Issues management — security and data privacy

    September 27, 2021

    In May 2018, the General Data Protection Regulation (GDPR) came into effect. This major new European privacy law radically reframed consumers’ relationship with the organisations that store and process their personal data.   For consumers, the introduction of GDPR was seen as an important and much-needed step, following increasing levels of concerns about issues of privacy and security of personal data.  In this year’s Authenticity Gap Report, we saw that nearly seven in 10 consumers have high expectations of companies, wanting them to...

  • Communicating corporate responsibility: Corporate responsibility as a strategic activity

    September 23, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the second post, “Corporate responsibility as social conformity or CSR”, we looked...

  • FleishmanHillard CEO, Jim Donaldson joins PRCA Global Advisory Board

    September 21, 2021

        Jim Donaldson, FleishmanHillard CEO UK and Middle East has been named an inaugural Board member of the PRCA Global Advisory Board. The Board's remit is to help expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals.  The PRCA’s international growth has accelerated rapidly over recent years, with the Public Relations and Communications Association now operating in 70 countries worldwide. "The new Global Advisory...

  • Communicating corporate social responsibility: Corporate responsibility as social conformity or CSR

    September 20, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the first post in the series, 'Communicating corporate social responsibility', I...

  • The Voice of the Climate Generation: Understanding Gen Z and Climate Comms

    September 16, 2021

    When it comes to ‘issues we care about’, the climate crisis is a uniquely oppressive force on a young person’s mind. Not because it threatens every society’s way of life. Not because it requires systemic changes to the way we eat, move and make things on a scale never seen before. And not even because we are aware that simply by going about our daily lives, we are contributing to the problem. It’s because we’re...

  • Three trends shifting consumer purchase behaviour in a post-Covid era

    September 15, 2021

    The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...