Archive

Consultancy

  • FleishmanHillard’s latest research report on trade shows the EU remains the most important international market for UK business

    March 29, 2023

    UK BUSINESS LEADERS: UK TRADE WITH THE EU AND WORLD STILL HAMPERED BY POST-BREXIT DISRUPTION, SEEN AS TOP ISSUE TO SOLVE FleishmanHillard Research Shows the EU Remains the Most Important Market for Trade, but is Affected by Issues at the Border and Across Supply Chains 73% of Business Leaders see Correlation Between International Trade, Business Performance and Corporate Reputation   The global environment for trade has been through a difficult few years, with the impacts...

  • Fighting food waste during the cost-of-living crisis

    December 15, 2022

    As the cost-of-living crisis continues to crystalise and the food and drink sector ramps up for Christmas, the FleishmanHillard UK Food, Agriculture and Beverage team assesses the implications for brand and communication teams in the last instalment of our ‘Cost-of-Living Bites’ series. Charley Sambridge, account director, Public Affairs explores the scale of food wastage in the UK, how consumers are tackling food waste during the festive period and how food and drink businesses can help...

  • Re-evaluating Employee Value Proposition for the new era of work

    November 18, 2022

    It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...

  • Why now is not the time to abandon financial literacy

    October 25, 2022

    Caitlin Whyte, senior account manager Financial literacy is not a new term. In fact, you can trace financial education programmes at major UK banks back to 2009, while Martin Lewis spearheaded a petition to make financial literacy compulsory in schools over a decade ago (in 2011). It was eventually added to the national curriculum for secondary schools back in 2014. For many, focus on financial literacy has taken a back seat over the past couple...

  • Introducing Generation Divided – Why we need to listen to them to bridge cultural gaps

    October 13, 2022

    What can we learn from the culture gap, and how could it help brands authentically communicate to their ever-broadening range of customers, audiences & communities? It’s strange to think this winter feels bleaker than the two preceding it – after two COVID-restricted Christmases, we should be looking forward to a sense of normality, and perhaps finally making the most of the hybrid world we now live in. Instead, what’s facing us is a crisis affecting...

  • Cyber-attacks in the changing world of cyber communication

    October 4, 2022

    High-profile cyber-attacks seem to be hitting the headlines even more regularly in 2022. For every incident you see in the press, there are many more that never become public. We’ve spent an awful lot of time responding to ransomware attacks this year, and we have spotted some emerging trends. Cyber-attack tactics All ransomware attacks have a common thread – computers or systems are encrypted and you have to pay the hackers to make the pain...

  • FleishmanHillard Public Affairs Team Live Commentary – Conservative Conference 2022

    October 3, 2022

    FleishmanHillard UK senior account executive Bhav Popat (2nd October 2022) "It’s day one of Conservative Party Conference and Liz Truss’s first one as Prime Minister. "Given the rocky start that she’s had to her premiership and the fact that it’s her opportunity to now rally her supporters following a fiscal event that did not have the impact that she wanted. "It will be interesting to see how she unites the party following her promises made...

  • Making ends meat: How the cost-of-living crisis is impacting consumer dietary habits

    October 3, 2022

    As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series.  Cameron Elliott, an account manager in FleishmanHillard UK’s Consumer team, takes a look at how rising inflation and the resulting decreased disposable incomes are affecting the way we purchase...

  • FleishmanHillard Public Affairs Team Live Commentary – Labour Conference 2022

    September 27, 2022

    Senior account manager and head of the FleishmanHillard UK Labour Party Unit, Luke Downham (25th September 2022) "We’re here at Labour Party Conference in Liverpool and it’s fair to say, this feels like a Party with its confidence back once again. "We’ve heard from the Shadow Cabinet over the past few days about what their pitch will be to the country as we approach a general election. "But this afternoon, voters will want to hear...

  • Ransomware and the rise of cyber-attacks in 2022

    September 21, 2022

    While high-profile cyber-attacks continue to hit the headlines, for every incident you see in the press, there are many more that – thanks to a good crisis communications response – never become public. Our Crisis and Issues Management team has spent an awful lot of time working with companies to prepare for, respond to and rebuild reputations from ransomware attacks. Here they share some emerging trends. Changing perceptions of ransomware Ransomware attacks have become depressingly...