Archive

Consultancy

  • Toward tangible change: the power of campaigning for modern sports activists

    August 26, 2021

    “Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • Fintech M&A: buying or just browsing, here’s what brands need to know

    August 9, 2021

    Gemma Lingham, associate director The incumbents are on a shopping spree. And what’s top of the list? Fast growth fintechs. With a few “unexpected items in the bagging area”, but with plenty of high-in-demand purchases too, it’s safe to say fintech M&A is hotting up. I’d be lying if I said this was something we weren’t completely expecting. At the end of 2020, our ‘Fintech Driving Global Change’ report predicted this would be coming. Developed...

  • Cyber security communications: Preparing for and managing a ransomware attack

    August 6, 2021

    Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • FleishmanHillard partners with PRovoke Media for Creativity In PR study

    July 7, 2021

    The seventh edition of the annual PRovoke Media, 'Creativity In PR' study has been released, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard. The study, which explores how the PR sector has risen to the unique creative challenges presented by Covid-19 surveys over 300 communications agencies and in-house practitioners globally. Arun Sudhaman, CEO and editor-in-chief of PRovoke Media shares some highlights from the research here. Watch the video discussion featuring, FleishmanHillard...

  • What does it mean to adopt an authentic approach to measuring PR and communications?

    July 1, 2021

    By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...

  • Crisis Management: What to do when you know it’s going to be bad news

    June 25, 2021

    Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...