Archive

Consultancy

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • The media and COVID-19: How the pandemic has changed the news

    August 20, 2020

    It’s the biggest news story of our lives.  But what has it been like for the broadcast news journalists covering the Pandemic and the unprecedented disruption and destabilisation it’s caused?  FleishmanHillard Fishburn Head of News, Pete Meikle is joined by 5 News Presenter, Claudia-Liza Armah; BBC Business Reporter/Presenter, Katie Prescott and ITV News Head of Newsgathering, Andrew Dagnell for a webinar discussing the huge impact COVID-19 has had on the way the news is reported. 'The media and COVID-19: How the pandemic has changed the news'...

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...

  • Insights on the impact of COVID-19 on UK food, beverage and agriculture business communications

    July 20, 2020

    The long-lasting effects that the COVID-19 pandemic could have on our food supply chain have been brought into focus.   To discusses new perspectives on how COVID-19 is reshaping communications in food, drink and agribusiness, how organisations have responded to the virus and insights to help inform the communications strategies that FAB businesses should adopt, the food, beverage and agriculture experts at FleishmanHillard Fishburn release, ‘Food for Thought’ magazine. Contact us...

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...

  • What lessons did we learn from the last global financial crisis?

    June 1, 2020

    The impact of COVID-19 on businesses worldwide is not to be underestimated. Many economies will be pushed to the brink. Over a decade ago, the financial crash of 2008 forced the world to face another pivotal moment. What lessons did we learn from the last global financial crisis and how will the communications recovery differ this time around?  ‘After the Crisis: New Rules, Old Lessons’ asks experts from across FleishmanHillard Fishburn to share their thoughts on the communications challenges and opportunities corporate businesses face today, and how the recovery...

  • Does Purpose matter in a pandemic-world?

    April 24, 2020

    By Holly Rouse, Director & Partner Purposeful Business Crises often bring out the worst, but also the best, in people. And businesses are no different. Before Covid-19, some started to question whether business Purpose was still relevant. While consumers expected businesses to play an active role in shaping society, there were doubts on whether companies were really meeting this expectation. Studies showed that many businesses were struggling to articulate, much less live, their Purpose. Just...

  • Are we still minding the Gender Pay Gap?

    April 23, 2020

    By Rima Sacre, Associate Director  It is easy to forget in this new reality that there are things going on around us. Not just everyday things, but key priorities that used to dominate the business agenda for companies. A few weeks ago, saw the third (albeit arbitrary) annual deadline for UK businesses to report their Gender Pay Gap (GPG) figures. With the ongoing COVID-19 crisis, it is understandable that the Government announced a suspension to...

  • The Covid-19 pandemic: lessons for the climate crisis

    April 6, 2020

    By Daniel Silberhorn, Corporate Communications and Sustainability Managing Supervisor With COVID-19, we experience a major crisis – but we act. Politicians listen to the voice of science and put clear, binding rules in place that turn daily life upside down. With some countries being more consequent and clear than others. Rather than protesting, the majority of people comply; many acting as effective multipliers for the official message. Even though the measures dramatically limit personal freedom...