Archive

Consultancy

  • Togetherness is one of the major aspects determining the health of a society and economy

    September 9, 2022

      Lauren Winter, global managing director of consumer culture and senior partner  Togetherness, or social cohesion, binds different groups, factions and demographics together, breaking down boundaries and fostering friendship, belonging and well-being. A variety of factors have combined to erode our sense of togetherness, including a breakdown of social trust and a reduction in cultural, economic and social experiences that are shared across different demographics. This is happening at the same time as consumers, shareholders and...

  • Stick and twist: Navigating food and drink purchasing behaviours during the cost-of-living crisis

    August 10, 2022

    The importance of purpose, value and authenticity to attract and retain customer loyalty and protect reputation As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Pauline Gillingham, a director in FleishmanHillard UK’s Corporate team, takes a look at...

  • How can banks communicate authentically through the cost-of-living crisis?

    July 25, 2022

    Emily Rushgrove, Associate Director Good communication is vital – but in times of crisis, its importance rises still further. That’s true now amid the cost-of-living crisis and many banks have already begun announcing measures to help their customers, be they retail or commercial. Banks must make sure that they communicate with authenticity and demonstrate to consumers that they’re ready to help. Their words must map to their actions. Saying one thing but failing to act...

  • No time to lie: Gen-Z’s perspective on corporate greenwashing

    July 15, 2022

    TJ Jordan, Creative and Caitlin Whyte, Account Manager Authentic Action With the increase in demand for global brands to be more sustainable, how many brands are actually living up to their claims of committing to green practice? In recent times, the term ‘greenwashing’ has been used to describe companies that purport to be environmentally conscious for marketing or reputational purposes, but their action does not reflect the message they are communicating. Research shows that Gen-Z...

  • FleishmanHillard UK appoints Malek El Refaie its new head of Talent and Transformation

    May 25, 2022

    FleishmanHillard UK has hired Malek El Refaie to lead and grow the Talent & Transformation offering to new and existing clients. Malek joins the agency with almost 20-years of experience advising organisations globally on their people, change and communications needs. Malek will report to Jim Donaldson, FleishmanHillard CEO UK and Middle East, and act as a special advisor to integrate the Talent & Transformation offer across the agency. FleishmanHillard UK CEO Jim Donaldson commented: “There...

  • FleishmanHillard UK appoints new UK head of consumer health

    April 28, 2022

    FleishmanHillard UK's Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health. Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever. Hadassah Cullen brings extensive consumer health experience with her to...

  • ESG becomes key to unlocking the B2B sales process

    April 12, 2022

    How is ESG Changing the B2B Buying Process? ESG continues to rise up the agenda  Recent years have left many reeling from what feels like a constant state of crisis. The COVID-19 pandemic, resulting economic pressures, racial injustice, and climate change have all dominated the news agenda.   As a result, politicians, investors, the media and the public at large are reassessing the role businesses play in society, and whether they ought to be doing more...

  • B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process

    April 6, 2022

    Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...

  • Earth Month: Ways Brands Can Engage with NFTs and Remain Sustainable

    April 5, 2022

    Earth Day is just under a month away (22 April 2022) and this April, brands will take to social media to reflect on and renew their commitments to sustainability. While most are striving to create a greener world through ethical supply chains and sustainability initiatives, an emerging world has threatened to leave brands in the red. Brands are constantly looking for ways to stay on-trend and integrate with modern technologies, so it’s only natural that...

  • Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications

    January 28, 2022

    2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...