Archive

Consultancy

  • Financial Services in 2022: The year for green action

    January 20, 2022

    Emily Rushgrove (She/Her), Associate Director—Corporate & Financial From pledges to action In 2021 we saw businesses collectively sign hundreds of pledges, accords and deals to tackle the climate emergency. In 2022, they will have to act. While some are already doing just that, they all too often remain trailblazers in their fields. That can’t last long. As my colleague Michael Hartt recently noted, just a few years ago climate denial was a boundary line to...

  • Why it’s time to invest in your employer brand

    January 17, 2022

    Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...

  • Personalised products and a flurry of investments: Top 3 trends for fintech in 2022

    December 16, 2021

    As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond:   A boost for BNPL  Often placed under the microscope by personal finance and tech critics...

  • What does ‘getting it right’ look like in 2022 for food and beverage companies?

    December 16, 2021

    Our latest Authenticity Gap Report indicates that consumers are hungry for food and beverage companies to ‘do the right thing’ A year ago, the world was in flux and the future of everything felt very uncertain. As we start 2022, it feels like we are in a different place. Much has changed, but how has it changed and is it for the better? We’ve protested in the name of diversity, equality and inclusion and much...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...

  • The paradox of communicating CSR: Managing the paradox

    November 10, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...

  • The paradox of communicating CSR: True engagement

    November 2, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...

  • COP26 Preview: Answering the call to action, or putting climate solutions on hold?

    October 29, 2021

    In the twenty-three months since COP25 concluded in Madrid, the climate crisis has become ever-present in our lives, with devastating floods, scorching heat waves, frightening fires, increased weather extremes, and evidence of the growing impact upon nature. Forces could align at COP26 in Glasgow to agree on tangible, game-changing solutions, or could leave the world further behind in the fight to stop the changing climate. As we enter what may be a contentious, challenging two...

  • The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion

    October 28, 2021

    Taking authentic action on DE&I There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities. From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true - acting and leading with empathy and taking actionable steps...

  • The paradox of communicating CSR: Warts and all

    October 26, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...