Archive

Consultancy

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...

  • FleishmanHillard release global authenticity research

    June 9, 2021

    At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...

  • The Future of the Multilateral System: Learnings from the Global Solutions Summit

    May 28, 2021

    With the global community continuing to grapple with impact of the COVID-19 pandemic, there is no doubt that questions are being asked about whether the multilateral system can not only steer us through the pandemic, but also address other key policy challenges such as climate change, social inequality and trade disruption. It is these very challenges that have stimulated debate over the last two days at the Global Solutions Summit. As the official communications partner...

  • FleishmanHillard UK expands Social and Innovation team

    May 5, 2021

    FleishmanHillard UK welcomes two new senior hires to its Social & Innovation (S&I) team following a successful 2020. Matthew Rowe joins the team as a director, reporting to UK director, partner and head of social & innovation, Matt Park, who has led the division since 2019. Rowe joins FleishmanHillard having previously been managing director at 1000heads and has experience providing strategic consultancy services to agencies and brands including TikTok, Mattel, EY, and Lenovo. Also joining...

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...

  • FleishmanHillard release insurance company and brokers’ research

    April 27, 2021

    To better understand the insurance landscape through the eyes of key business decision-makers, we surveyed 200 decision-makers at organisations in the U.S. and UK at the end of 2020. This new insurance company and brokers’ research, 'The Changing Insurance Landscape and Advisory Role of the Broker', looks at responding to customer needs in light of COVID -19 and growing cyber disruptions. The results provide a clear view of the biggest concerns of the moment and...

  • The New Race to the Top: Learnings from the Leaders Summit on Climate

    April 26, 2021

    With questions over the impact of COVID-19 on the COP26 climate summit in November, the importance of the Biden Administration’s 2021 Leaders Summit on Climate in entrenching global commitments to tackling the climate emergency this year cannot be overstated. Carbon emissions are expected to rise sharply in 2021 as countries seek to stimulate their economies following the devastation of the pandemic. Yet even with fiscal pressures, geopolitical tensions and more, we may have seen an...

  • Stats vs. Stories: The secret sauce that makes content marketing click

    April 21, 2021

    Do you watch the news regularly? Have you noticed anything different about the way the latest on the pandemic is being broadcast? Let me take you back over the past 12 months. First came increasing caution, fear and grief. The first few domestic cases, hundreds being admitted to hospital, thousands mourning loved ones and many more suffering long Covid. Hot on its heels, the counter-story. The thousands made redundant, the millions on furlough, the billions...

  • ‘Safety First’: How concerns around Covid food safety are shaping expectations towards the food and drink industry

    April 20, 2021

    Lesley Anderson, Director, Brand Marketing Food has always had to be safe to consume, but did we previously take this for granted pre-pandemic? I certainly never considered wiping the packaging with anti-bacterial spray or wondering whether food handling was done safely just over a year ago. Thankfully, the UK Government tells us that it is very unlikely that you can catch coronavirus (COVID-19) from food. Additionally, the risk of COVID-19 cross-contamination to food and food...