Archive
Consultancy
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The paradox of communicating CSR: The learning curve
October 19, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...
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Four ways to fine-tune COP26 communications to maximise impact
October 18, 2021
With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement to a singular emphasis on climate negotiations. The UK Government has introduced a high degree of commercialisation to COP26, and companies have recognised...
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Does ‘Buying British’ matter and what should we do about it?
October 18, 2021
It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...
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The paradox of communicating CSR: Time to refocus
October 12, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. 'Reality check', we highlighted the reputational challenge that corporations face when communicating their socially responsible activities. Let’s now take a short definitional excursion to...
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The paradox of communicating CSR: Reality check
October 8, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...
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Rob Mayhew joins FleishmanHillard as UK head of influence and retail
October 1, 2021
Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK. Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s influencer offering. Rob has more than nineteen years of experience in both the shopper and digital sectors, having worked on...
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Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders
September 28, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...
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Issues management — security and data privacy
September 27, 2021
In May 2018, the General Data Protection Regulation (GDPR) came into effect. This major new European privacy law radically reframed consumers’ relationship with the organisations that store and process their personal data. For consumers, the introduction of GDPR was seen as an important and much-needed step, following increasing levels of concerns about issues of privacy and security of personal data. In this year’s Authenticity Gap Report, we saw that nearly seven in 10 consumers have high expectations of companies, wanting them to...
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Communicating corporate responsibility: Corporate responsibility as a strategic activity
September 23, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the second post, “Corporate responsibility as social conformity or CSR”, we looked...
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FleishmanHillard CEO, Jim Donaldson joins PRCA Global Advisory Board
September 21, 2021
Jim Donaldson, FleishmanHillard CEO UK and Middle East has been named an inaugural Board member of the PRCA Global Advisory Board. The Board's remit is to help expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals. The PRCA’s international growth has accelerated rapidly over recent years, with the Public Relations and Communications Association now operating in 70 countries worldwide. "The new Global Advisory...