Archive

Healthcare

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • The next Covid battle: Vaccines vs Misinformation

    January 21, 2021

    Digital and social will have a hugely important role to play if we’re to beat Covid misinformation and with it, the coronavirus. Peter Wilson, Head of Special Campaigns Wouldn’t it be a tragedy if, after the miraculously fast arrival of covid-fighting vaccines, lazy communication programmes let Covid-19 continue to rage? Take herd immunity. This rather agricultural-sounding theory applies to vaccine strategy too. If a vaccine provides the majority who receive it with a form of...

  • Two category shortlists for FleishmanHillard Fishburn in inaugural PRWeek Healthcare & Pharma Comms Awards

    January 19, 2021

    We're thrilled to announce that we have received two shortlists in the inaugural PRWeek UK Healthcare & Pharma Comms Awards! Our amazing healthcare team is shortlisted in the 'Best Agency Healthcare/Pharma Comms Practice' category and our campaign, The Presbyopia by Acuvue, has been shortlisted in the 'Best Public Health Awareness Campaign (excluding COVID-19) category. The PRWeek Healthcare & Pharma Comms Awards virtual awards ceremony takes place on February 18th. Contact us...

  • What can the pandemic teach us about innovation in healthcare communications?

    November 24, 2020

    Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...

  • FleishmanHillard Fishburn introduces Healthcare Six-Week Solutions

    November 18, 2020

    Since March, our Healthcare team has observed a number of things emerge in healthcare communications. Acting on their collective learnings, they have changing the way FleishmanHillard Healthcare package and deliver quick turnaround, business-critical projects. Clients can now purchase Healthcare Six-Week Solutions, based on the fact that it’s possible to do almost anything in six weeks. If you take longer, the variables can change.  FleishmanHillard Healthcare’s ‘six-week solutions’ offers a bespoke approach to address internal and external...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • PRedicting 2019: What’s next for… Healthcare?

    December 20, 2018

    Non-traditional evolving into the traditional These are some of the most exciting times in healthcare with some fairly important trends set to shape the sector in 2019. The development of new drugs (small molecules) is being expedited by new algorithms and machine learning from a new generation of specialist market entrants already doing important new deals with established players.  Elsewhere innovation continues in the biologic space, transforming outcomes in a number of therapeutic areas, especially...

  • TechMunch: Taking the temperature of Health Tech PR

    December 14, 2017

    When I started in tech PR seven years ago it was still regarded as a niche industry. My peers all ended up in consumer, fashion, sports or entertainment. Yet today, it seems every company wants to be considered a technology company - from accommodation providers (AirBnB) to transport companies (Uber) to food takeaway services (Deliveroo). For some products and industries, the link to tech can seem a little tenuous (connected hairdryers?) but there is one...

  • Demand for Always-on Healthcare – can industry keep up?

    August 10, 2015

    New research in the UK Digital Health Report, published by Push Doctor, shows that one in four people in the UK admit to self-diagnosing their illnesses online rather than making a doctor’s appointment.  The report found that 21.8% of people chose to diagnose their symptoms online because they were unable to get a doctor's appointment (11%) or because their GP wasn't available quickly enough (10.8%). It’s no surprise that ‘Doctor Google’ is often the first...

  • Why physical activity should not just start at 16

    June 17, 2015

    They’re out. Figures from Sport England’s latest Active People Survey have been released in the last week – and if you delve deeper than the headlines, they don’t make for fantastic reading. During the period from April 2014 to March 2015, 15.49 million people aged 16 years of over (35.5%) played sport for at least 30 minutes at ‘moderate intensity’ at least once a week. Whilst it represented an increase of 1.4 million compared with...