FleishmanHillard UK appoints new UK head of consumer health

FleishmanHillard UK’s Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health.

Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever.

Hadassah Cullen brings extensive consumer health experience with her to FleishmanHillard including a passion and specialism for women’s health, sexual health, skincare and nutrition. She will work closely with Nina Bautista, FleishmanHillard UK operational and practice lead who says: “We’re thrilled that Hadassah has joined the agency. This is a really exciting hire and opportunity for us as the ongoing trend of health ownership continues to drive huge growth, innovation and exciting opportunities in the sector. We’ve no doubt that Hadassah’s appointment and expertise, will not only elevate our existing work, but will enable us to grow our breadth of clients and campaigns.”

Hadassah adds: “I am delighted to have joined FleishmanHillard’s Consumer and Brand Marketing team and to be working alongside such talented and energised individuals. Now is an exciting time for consumer health and wellness brands as consumers are making more proactive and deliberate lifestyle choices. I am looking forward to working with our roster of high-calibre brands to further educate and empower the consumer and professional audiences they serve.”

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