Archive

B2C Communications

  • FleishmanHillard UK appoints new UK head of consumer health

    April 28, 2022

    FleishmanHillard UK's Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health. Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever. Hadassah Cullen brings extensive consumer health experience with her to...

  • FleishmanHillard Unveils Culture Unit and announces new partnership with UN Women’s Unstereotype Alliance

    February 1, 2022

    FleishmanHillard announces the launch of the Culture Unit, a team within Brand Marketing dedicated to analysing consumer behavioural trends and insights to help counsel clients on how to position a brand, product or organisation in relation to any number of defined profiles. The Culture Unit consists of global behavioural change cultural strategists looking at fringe culture to enable clients to respond to the challenges of today and tomorrow. Acting as a springboard between data and creative, the...

  • How to crack the ‘chicken and egg’ supply chain communications challenge

    December 1, 2021

    Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...

  • FleishmanHillard brings the sounds of nature to COP26

    November 18, 2021

    FleishmanHillard UK unites two clients to bring the sounds of nature to COP26 and the rest of the world In the run-up to COP26, Conservation International briefed our Brand Marketing team to help amplify their attendance at the event and bring to life their ‘Nature is Speaking’ campaign. We knew it was going to be a huge challenge to get traditional media cut-through, get something off the ground with a tight turnaround AND create something...

  • The paradox of communicating CSR: The learning curve

    October 19, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...

  • Does ‘Buying British’ matter and what should we do about it?

    October 18, 2021

    It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...

  • Labour Conference 2021 Round-up: Five things we learned

    September 30, 2021

    Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say that Brighton 2021 was a mixed bag for the party, but there are clear signs that Labour is now once...

  • Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders

    September 28, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...

  • Inside Labour Business Day 2021: Finding a new normal

    September 27, 2021

    The party conferences are back and with them the challenge of speaking to multiple audiences – to the party faithful, to the general public and to competing interest groups. But where does business feature in this mix? At Labour Business Day 2021, the party is signalling that it cannot achieve the better future it seeks for the workforce, the planet and for local communities without working better with business. But how will it cultivate this...