FleishmanHillard UK unites two clients to bring the sounds of nature to COP26 and the rest of the world
We needed to close the gap between the conference rooms of COP26 and the places that our World’s leaders were talking about, by bringing the Amazon and the Great Barrier Reef to Glasgow and beyond. for nature to be kept front of mind, we have to make its presence felt, seen and heard.
We developed the Nature is Speaking theme into a simple strapline of ‘Hear me while you can’ – an impassioned cry for our audience to understand the fragility of our environment by immersing themselves in the many voices of nature. We wanted to bring the sounds of nature to COP26.
We worked diligently with our partners to create a series of images alongside the ‘Hear me while you can’ strapline to produce interactive billboards, which featured a QR code.
Once snapped, the public were transported to conservation.org/HearMe where they were able to listen to some of nature’s most majestic soundscapes and learn more about Conservation International’s work to protect nature around the world.
Clear Channel loved the creative so much, they offered to run the billboard campaign outside of London and onto the streets of Glasgow and cities across Europe, North America, LATAM and APAC! The cost of the space amounted to over $1million dollars worth of free advertising and translated into hundreds of media hits across the globe.