Archive

Sustainability

  • Davos Reflections: A look back on the World Economic Forum’s DAVOS 2022

    May 30, 2022

    Last week saw the return of the World Economic Forum’s annual meeting in Davos – its first in two years. It wasn’t just the January snow that was missing, with heads of state, A-list celebrities, and a sense of optimism also hard to find in the mountains of Switzerland. Hanging over the week’s discussions was a philosophical question: Does Davos still matter?   Given the goal of Davos is to provide a platform for leaders...

  • FleishmanHillard Davos Digest 2022: Day 4

    May 27, 2022

    Davos Digest 2022, Day Four: View from EEMEA Well, we made it. That’s a wrap on another year of the World Economic Forum in Davos. Today, the jets will take off and the cleaners will move in to sweep up all those discarded lanyards and business cards. Looking back at the week, a pretty clear consensus emerges: this has been the most politicised Davos conference in years, with the war in Ukraine completely dominating the...

  • FleishmanHillard Davos Digest 2022: Day One

    May 23, 2022

    Davos Digest 2022: Day One  Welcome to day one of FleishmanHillard’s Davos Digest 2022.  Much has changed in the two years since the world’s elites gathered in a Swiss mountain village to discuss the world’s biggest problems. And we’re not just talking about the seasons: cast your mind back to January 2020, the coronavirus outbreak in China was barely registering as a concern for attendees, while despite the ongoing crisis between Russia and Ukraine, the...

  • ESG becomes key to unlocking the B2B sales process

    April 12, 2022

    How is ESG Changing the B2B Buying Process? ESG continues to rise up the agenda  Recent years have left many reeling from what feels like a constant state of crisis. The COVID-19 pandemic, resulting economic pressures, racial injustice, and climate change have all dominated the news agenda.   As a result, politicians, investors, the media and the public at large are reassessing the role businesses play in society, and whether they ought to be doing more...

  • B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process

    April 6, 2022

    Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...

  • Earth Month: Ways Brands Can Engage with NFTs and Remain Sustainable

    April 5, 2022

    Earth Day is just under a month away (22 April 2022) and this April, brands will take to social media to reflect on and renew their commitments to sustainability. While most are striving to create a greener world through ethical supply chains and sustainability initiatives, an emerging world has threatened to leave brands in the red. Brands are constantly looking for ways to stay on-trend and integrate with modern technologies, so it’s only natural that...

  • Financial Services in 2022: The year for green action

    January 20, 2022

    Emily Rushgrove (She/Her), Associate Director—Corporate & Financial From pledges to action In 2021 we saw businesses collectively sign hundreds of pledges, accords and deals to tackle the climate emergency. In 2022, they will have to act. While some are already doing just that, they all too often remain trailblazers in their fields. That can’t last long. As my colleague Michael Hartt recently noted, just a few years ago climate denial was a boundary line to...

  • COP26 Wrap-up: Five Priorities for Climate Engagement in 2022

    December 3, 2021

    Seizing the Post-COP26 Communications Mandate After an intense two weeks at COP26 in Glasgow, the world’s climate advocates, scientific experts and policy gurus have earned a welcome respite. But as stated repeatedly by attendees, the hard work is just beginning. That’s even more true for the private sector, which will be expected to lead the charge to develop new technologies, improve supply chains, and make even greater commitments to cut their carbon footprint. So how...

  • How to crack the ‘chicken and egg’ supply chain communications challenge

    December 1, 2021

    Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...