Archive
Comms
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Driving Trust in the Age of Agentic AI
May 8, 2026
In an era of autonomous systems, human adoption of agentic AI is stalling not because of lack of capability, but because of lack of trust from employees, customers, and internal leadership. Across business today, there is fundamental tension: workforces are fearful they are "building their own coffins," anxious that AI will eliminate their roles entirely. Yet this narrative is far from the truth. The businesses that will win in the agentic AI revolution are those...
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Changing Communications Tack at Mobile World Congress
February 21, 2024
The last time I attended Mobile World Congress, it was before the iPhone had been launched in Europe. The world of telecoms – and PR – was very different. Pretty much every publication in the region sent a host of tech reporters, and the job of the PR was hosting 30+ briefings on stands where booth babes were still a standard accessory. Fast forward to 2024, and comms at MWC is a very different story...