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Tech

  • FleishmanHillard Davos Digest 2022: Day 3

    May 25, 2022

    Davos Digest 2022, Day Three The weather has been miserable in the world’s most famous Swiss mountain village this week, and the mood at the conference hasn’t been much better, with a sobering gloomy tone since our last update. Tuesday evening, veteran philanthropist and billionaire financier George Soros, gave a chilling warning against autocratic regimes, stating the Russian invasion of Ukraine may be the beginning of the Third World War and a threat to free...

  • FleishmanHillard Davos Digest 2022: Day 2

    May 24, 2022

    Davos Digest 2022, Day Two And that’s a wrap on Davos, day two! The shadow of two issues loomed large over the agenda – climate change and the Russian invasion of Ukraine. Notable appearances included U.S. climate envoy John Kerry, Spanish Prime Minister Pedro Sanchez, and European Commission President Ursula von der Leyen. We saw panel discussions on decarbonisation across industries, with a special focus on those perennial problem industries – shipping, aviation, steel, and...

  • Earth Month: Ways Brands Can Engage with NFTs and Remain Sustainable

    April 5, 2022

    Earth Day is just under a month away (22 April 2022) and this April, brands will take to social media to reflect on and renew their commitments to sustainability. While most are striving to create a greener world through ethical supply chains and sustainability initiatives, an emerging world has threatened to leave brands in the red. Brands are constantly looking for ways to stay on-trend and integrate with modern technologies, so it’s only natural that...

  • Personalised products and a flurry of investments: Top 3 trends for fintech in 2022

    December 16, 2021

    As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond:   A boost for BNPL  Often placed under the microscope by personal finance and tech critics...

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • FleishmanHillard Fishburn report questions FinTech leaders from across the globe

    October 12, 2020

    Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...

  • Covid-19: fake news prompts an unlikely alliance of big tech titans

    April 7, 2020

      By Grace Duncan, Senior Account Executive Some of the major tech players, previously seen as having played a part in creating fake news, are currently taking unprecedented action to take on the spread of misinformation. Leading global technology businesses recently published an open letter announcing they were working together to combat the spread of fake news, going further and faster than ever before to exert editorial control on their platforms. This is already dramatically...

  • FinTech is helping us to keep our distance – and could restore our faith in the financial services industry in the process

    April 3, 2020

    By William Muir, Account Director, Corporate and Financial Communications Due to long customer life cycles, brands seek to reassure us that we can lean on them during every major milestone in our lives including marriage, childbirth, retirement, and even death. In order to convince us that we can rely on them, financial services brands set out to gain our trust, and they do this by assuring us that they will be there whenever we need...

  • TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week

    June 13, 2019

    The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...