Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, ‘Fintech Driving Global Change: Building a Better Future‘, identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs’ ability to service customers’ needs.
Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic voice amongst the chaos to ride out this crisis.
We questioned over 60 FinTech leaders from across the globe to better understand how they believe COVID-19 has impacted the sector, and how companies can continue to be sustainable. Read our report here.
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January 17, 2022