November 18, 2022
It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...
September 21, 2022
While high-profile cyber-attacks continue to hit the headlines, for every incident you see in the press, there are many more that – thanks to a good crisis communications response – never become public. Our Crisis and Issues Management team has spent an awful lot of time working with companies to prepare for, respond to and rebuild reputations from ransomware attacks. Here they share some emerging trends. Changing perceptions of ransomware Ransomware attacks have become depressingly...
October 22, 2020
Until earlier this year the biggest consideration for preparers of 2020 reports looked likely to be Brexit, then the COVID-19 pandemic arrived, bringing with it an unprecedented period of additional disruption and uncertainty. With companies already deciphering how to unpack s172 requirements and best practice across their reports, the question has now also become how to address the impact of COVID-19 through financial and strategic reporting? What are investors and broader stakeholder groups expecting...
October 12, 2020
Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...
Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond
September 7, 2020
If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...
June 2, 2020
By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...