Archive

Media Relations

  • Three Key Media Trends Powering PR in 2021

    December 4, 2020

    Three Key Media Trends Powering PR in 2021 By Jonny Kehoe, Account Director and Media Specialist As we tiptoe towards the end of what can only be described as a life-changing year, it’s impossible not to stop and think about how much the media industry has been transformed. In some cases, the landscape has changed beyond recognition and this evolution shows no sign of stopping. Here we examine three key media trends to monitor as...

  • The media and COVID-19: How the pandemic has changed the news

    August 20, 2020

    It’s the biggest news story of our lives.  But what has it been like for the broadcast news journalists covering the Pandemic and the unprecedented disruption and destabilisation it’s caused?  FleishmanHillard Fishburn Head of News, Pete Meikle is joined by 5 News Presenter, Claudia-Liza Armah; BBC Business Reporter/Presenter, Katie Prescott and ITV News Head of Newsgathering, Andrew Dagnell for a webinar discussing the huge impact COVID-19 has had on the way the news is reported. 'The media and COVID-19: How the pandemic has changed the news'...

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...

  • Beyond fads and fears – What is the media’s role in the AI debate?

    November 23, 2018

    We’ve all read the news reports telling us how much of our job will be handled by a computer in a decade’s time – and there was that episode of Black Mirror that gave the whole country nightmares for a week. In this climate, it’s no wonder that there’s a fearfulness surrounding AI – the news and entertainment media are incredibly powerful in shaping popular perceptions of the technology, with hype and scaremongering often getting...