FleishmanHillard UK partners with specialist talent agency, Zebedee in a UK industry-first partnership to increase the representation of people with disabilities, alternative appearances and trans/non-binary in the media.
The joint venture will create brand-led campaigns in the UK, and aims to ‘normalise’ how we think, act and portray people in the media. The partnership will further FleishmanHillard UK’s approach to influencer marketing, social content, community management and paid campaigns with a clear direction for clients to incorporate the people audiences want, need and should see – it will drive opportunities for FleishmanHillard’s existing and new UK clients, as well as offering support for all FleishmanHillard UK’s staff with consultancy and education.
Senior partner & managing director, consumer brand & marketing, EMEA Lauren Winter says: “The importance of this partnership runs deep. Whilst our union is new, it is work that we’ve been doing and continuously strive to do better, and this relationship further solidifies our ambitions. We’re hugely committed to working with talent of all backgrounds and abilities to build communities that reflect the world around us. Our commitment will always be to connect our brands to Zebedee making sure the space campaigns can afford to take up, represent a true view of society.”
The partnership forms part of FleishmanHillard’s influence offering, which bolsters its commitment to DE&I, membership of Omnicom’s Open DisAbility steering group and reiterates its vision of being the ‘most inclusive place to work’.
Sue Moore, senior booker for Zebedee adds, “Our whole agency was set up to educate the world to better understand people of different abilities, so working with FleishmanHillard is a natural fit. The faces on our books are changing the face of influence, brands and campaigns, so we’re looking forward to bolstering our work in partnership with FleishmanHillard even further”.
Zebedee, the specialist agency that supplies diverse models and offers sensitive representation, represents more than five hundred people with a variety of needs including people with disabilities, alternative appearances and trans/nonbinary people. Their offering transcends borders, reaching markets through their respective offices in Europe, U.S. and Australia.