We’re proud to have taken home two trophies yesterday at The Drum Marketing Awards EMEA 2026.
The Drum Awards recognise the most effective marketing campaigns, companies and people across Europe, the Middle East and Africa. Judged by senior marketers from some of the world’s leading brands, the awards celebrate work that not only captures attention, but delivers meaningful results and business impact.
This year, FleishmanHillard UK was recognised for campaigns in the healthcare and travel sectors, earning:
Silver – Healthcare & Pharma
WaterWipes “Give Me Strength”
To launch its new 2x stronger wipes, WaterWipes tapped into a universal parenting truth: “poo disasters” are stressful, but they’re also something parents bond over through humour.
The campaign centred around the UK’s “sh*ttest stand-up gig” – a ‘bring your baby’ to comedy event dedicated to the realities of parenthood – generating widespread media coverage, strong community engagement and a measurable commercial impact for the brand.
Bronze – Travel & Tourism
Icelandair “The Real Unreal”
As AI-generated imagery blurred the line between fact and fiction, Iceland’s breathtaking landscapes were increasingly being dismissed as “too good to be true”.
We turned that challenge into an opportunity, positioning reality as the hero through a multi-phase campaign that celebrated the authenticity of Iceland and reinforced trust in the destination.
When we make, we make a difference
These awards are a testament to the power of creativity, collaboration and strategic communications in driving meaningful outcomes for our clients.
Congratulations to our incredible teams, our clients at WaterWipes and Icelandair, and thank you to The Drum for the recognition.
For the full list of winners, please see here.
