April 27, 2021
To better understand the insurance landscape through the eyes of key business decision-makers, we surveyed 200 decision-makers at organisations in the U.S. and UK at the end of 2020. This new insurance company and brokers’ research, 'The Changing Insurance Landscape and Advisory Role of the Broker', looks at responding to customer needs in light of COVID -19 and growing cyber disruptions. The results provide a clear view of the biggest concerns of the moment and...
February 9, 2021
The votes are in and we’ve been shortlisted for two entries into the PRCA City and Financial Awards! Our annual reports designed for Barclays and Hargreaves Lansdown are both shortlisted in the ‘Best Annual Report’ category. Winners are announced in a virtual ceremony on February 23rd. Contact us...
December 3, 2020
We’re delighted to cap off the 2020 awards season by winning four ‘best in class’ awards at the 2020 ICCO Global Awards! Our work for Noluma, 'Giving Milk Its Bottle Back' was awarded 'Best B2B Campaign' AND 'Best Strategy & Evaluation in a Campaign' by the ICCO Global Awards judges. Whilst our work with Santander, 'The Future of the Homeownership Dream', was awarded 'Best Financial Services Campaign' and also went on to beat stiff competition and scoop the Grand Prize for Campaign of the...
Award-winning work by FleishmanHillard Fishburn recognised at the Financial Services Forum Marketing Effectiveness Awards
November 25, 2020
Our work with Santander, 'The Future of the Homeownership Dream', received 'Highly Commended' in the 'Most Effective PR Campaign' category at the Financial Services Forum Marketing Effectiveness Awards yesterday! The judges said, "This was an insightful and creative campaign, based on evidence, resulting in wide-ranging debates online. And, more importantly, educating the target market". Read more about 'The Future of the Homeownership Dream' campaign here. Contact us ...
November 16, 2020
The shortlist has been announced and we're thrilled to be finalists in three categories of this year's ICCO Global Awards! FleishmanHillard Fishburn has been shortlisted for: 'Best B2B Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Strategy and Evaluation in a Campaign Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Finacial Services Award' — Client: Santander, Campaign: “The Future of the Homeownership Dream”. Winners will be announced during a...
October 12, 2020
Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...
May 13, 2020
By Ludo Baynham-Herd, Associate Director – Financial Services Amid the severity of the global pandemic and economic uncertainty that lies ahead, many have questioned whether the recent rise of “ESG” (environment, social and governance) factors will dissipate as business, investors and governments focus on getting the global economy and equity markets back on a firm footing. However, as we head into AGM season it appears ESG has remained firmly on the agenda with some of...
FinTech is helping us to keep our distance – and could restore our faith in the financial services industry in the process
April 3, 2020
By William Muir, Account Director, Corporate and Financial Communications Due to long customer life cycles, brands seek to reassure us that we can lean on them during every major milestone in our lives including marriage, childbirth, retirement, and even death. In order to convince us that we can rely on them, financial services brands set out to gain our trust, and they do this by assuring us that they will be there whenever we need...
A moment in time or a lasting change? Can the financial services industry use Covid-19 as an opportunity to reset its reputation and earn trust?
March 27, 2020
By Liz Willder, Director, Head of Financial Services There are two main concerns for people right now – their health and their wealth. Alongside the supermarkets and health providers, arguably financial services providers are central to the survival of many households in the coming weeks and months, as people look for guidance and help to manage their money at this testing time. Whether its worries over job security, being self-employed, sick pay, paying the mortgage...
January 24, 2020
Finally, it's over! Is it us or is it just exhausting watching the endless proclamations from companies that really should have done a lot more, a lot sooner? Oh. To be fair, this year has been a welcome relief from the empty promises of yesteryear. Finally, there is something to get our teeth into. Yes, we had slightly gimmicky gestures as a group of young activists were invited to the hallowed slopes but we also...