Archive
Food and Drink
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Sustainability, Communications & Climate Confusion
July 20, 2023
This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...
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Wondering what’s trending in the world of Food & Drink?
June 13, 2023
This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry. Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier! We also put a spotlight on the future of food culture, whether that’s...
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FleishmanHillard UK awarded Best Communications at Restaurant Marketer and Innovator Awards
January 26, 2023
At last week's Restaurant Marketer & Innovator European Summit, in partnership with our friends at Fleet Street Communications, FleishmanHillard UK won the Best Communications Award for our work supporting the UK hospitality sector through the pandemic for client UKHospitality! The Restaurant Marketer & Innovator Awards are in their fifth year and recognise the growing importance of marketing, innovation and strategy professions within the restaurant and food service sector. View the full list of winners. Contact...
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Fighting food waste during the cost-of-living crisis
December 15, 2022
As the cost-of-living crisis continues to crystalise and the food and drink sector ramps up for Christmas, the FleishmanHillard UK Food, Agriculture and Beverage team assesses the implications for brand and communication teams in the last instalment of our ‘Cost-of-Living Bites’ series. Charley Sambridge, account director, Public Affairs explores the scale of food wastage in the UK, how consumers are tackling food waste during the festive period and how food and drink businesses can help...
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Healthy Futures: Exploring buying local and sustainability during the cost-of-living crisis
November 28, 2022
As the real impact of the cost-of-living crisis unfolds and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Phoebe Rilot, senior research manager in FleishmanHillard UK’s TRUE Global Intelligence team, takes a look at what buying local means to consumers during the cost-of-living crisis and into the...
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Making ends meat: How the cost-of-living crisis is impacting consumer dietary habits
October 3, 2022
As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Cameron Elliott, an account manager in FleishmanHillard UK’s Consumer team, takes a look at how rising inflation and the resulting decreased disposable incomes are affecting the way we purchase...
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Stick and twist: Navigating food and drink purchasing behaviours during the cost-of-living crisis
August 10, 2022
The importance of purpose, value and authenticity to attract and retain customer loyalty and protect reputation As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Pauline Gillingham, a director in FleishmanHillard UK’s Corporate team, takes a look at...
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FleishmanHillard UK wins at the IPRA Golden World Awards
July 28, 2022
FleishmanHillard UK has won gold in the Public Affairs - Agency category of the International Public Relations Association (IPRA) Golden World Awards! Our campaign alongside Fleet Street Communications for UKHospitality to save the hospitality sector during the pandemic has been recognised as a world-class PR programme of excellence. Congratulations to the whole team involved in this outstanding campaign. A list of this year's winners is available on the IPRA website. Contact us...
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What does authentic communication feel like in practice?
July 27, 2022
What does it take to bring an authentic voice to one of the UK economy’s most important sectors and how does it affect one of the leading voices in the national debate? Kate Nicholls OBE, CEO of UKHospitality talks about her experience as one of the most vocal communicators for the hospitality sector at the height of the pandemic. In conversation with Liam McCloy, Partner & EMEA Lead for Food, Agribusiness and Beverage at FleishmanHillard...
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What does ‘getting it right’ look like in 2022 for food and beverage companies?
December 16, 2021
Our latest Authenticity Gap Report indicates that consumers are hungry for food and beverage companies to ‘do the right thing’ A year ago, the world was in flux and the future of everything felt very uncertain. As we start 2022, it feels like we are in a different place. Much has changed, but how has it changed and is it for the better? We’ve protested in the name of diversity, equality and inclusion and much...