Archive
Food and Drink
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How to crack the ‘chicken and egg’ supply chain communications challenge
December 1, 2021
Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...
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Does ‘Buying British’ matter and what should we do about it?
October 18, 2021
It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...
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‘Safety First’: How concerns around Covid food safety are shaping expectations towards the food and drink industry
April 20, 2021
Lesley Anderson, Director, Brand Marketing Food has always had to be safe to consume, but did we previously take this for granted pre-pandemic? I certainly never considered wiping the packaging with anti-bacterial spray or wondering whether food handling was done safely just over a year ago. Thankfully, the UK Government tells us that it is very unlikely that you can catch coronavirus (COVID-19) from food. Additionally, the risk of COVID-19 cross-contamination to food and food...
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United vs. Divided: Buying sustainably
March 23, 2021
Rachel Barrett, Director Consumer expectations and demands when it comes to meaningful action on environmental and climate challenges continue to grow. According to recent research conducted by FleishmanHillard UK, one in five people (20%) regard climate change as a top priority when it comes to purchasing food and drink products. However, more than half of us (53%) also consider that the industry is falling short when it comes to tackling this challenge. This was particularly...
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FleishmanHillard UK release new food and drink communications report
February 23, 2021
NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, '‘Navigating a United vs. Divided Nation’, partner & EMEA lead...
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Insights on the impact of COVID-19 on UK food, beverage and agriculture business communications
July 20, 2020
The long-lasting effects that the COVID-19 pandemic could have on our food supply chain have been brought into focus. To discusses new perspectives on how COVID-19 is reshaping communications in food, drink and agribusiness, how organisations have responded to the virus and insights to help inform the communications strategies that FAB businesses should adopt, the food, beverage and agriculture experts at FleishmanHillard Fishburn release, ‘Food for Thought’ magazine. Contact us...
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‘Building Back Better’ in the Food and Drink Sector
June 4, 2020
By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...
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What does the 2019 UK General Election result mean for the food & drink industry?
December 16, 2019
With a Conservative Parliamentary majority not seen since the 1980s and a pledge that a Boris Johnson administration would govern in the interests of an entire nation, what does the UK General Election result indicate for the food and drink sector: Delivering Brexit – the industry will be relieved that the spectre of ‘No Deal’ Brexit on the 31st January 2020 is banished and the supply chain can organise itself accordingly. However, many in the...