NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021
Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways.
In this report, ‘‘Navigating a United vs. Divided Nation’, partner & EMEA lead for food, agribusiness and beverage (FAB) at FleishmanHillard UK, Liam McCloy draws on our own especially commissioned research to help businesses better understand how opinion is ‘united’ or ‘divided’ across the nation regarding the impact of Brexit, COVID-19 and climate changes on the food and drink industry and how successful, integrated, communications can help the sector navigate this territory in 2021.
Do you agree with our findings? What are the other ways in which these three forces have impacted the food and drink we choose to purchase and consume?
Please share your thoughts with us, join in the debate on our social channels, or get in touch with us to learn more about our work and our outlook on these important issues.
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May 11, 2021