Archive

Research and Analytics

  • FleishmanHillard wins pan-European retained brief from embedded finance firm Swan

    February 23, 2023

    Embedded finance firm Swan has called upon FleishmanHillard for a retained pan-European media relations brief. Following a competitive pitch process, FleishmanHillard will lead message development and communications at a European level with the UK serving as a global and European hub for the finance and technology industries. Swan, an emerging European leader in embedded finance whose Banking-as-a-Service (BaaS) platform allows companies to embed banking features, is fast emerging as a serious player in the embedded...

  • Fighting food waste during the cost-of-living crisis

    December 15, 2022

    As the cost-of-living crisis continues to crystalise and the food and drink sector ramps up for Christmas, the FleishmanHillard UK Food, Agriculture and Beverage team assesses the implications for brand and communication teams in the last instalment of our ‘Cost-of-Living Bites’ series. Charley Sambridge, account director, Public Affairs explores the scale of food wastage in the UK, how consumers are tackling food waste during the festive period and how food and drink businesses can help...

  • FleishmanHillard TRUE Global Intelligence bring home an AMEC Award

    November 18, 2022

    At last night's AMEC Awards, FleishmanHillard TRUE Global Intelligence in partnership with Commetric were crowned a Silver Winner of Most Impactful Client Recommendations Arising from a Measurement Study for Outstanding Measurement and Evaluation for client Novartis! The category recognises outstanding measurement and evaluation that improves a client’s future communications strategies and channel planning. It's a testament to the great ongoing collaboration between Commetric and TRUE Global Intelligence to serve joint-client Novartis. Congratulations to everyone involved...

  • Making ends meat: How the cost-of-living crisis is impacting consumer dietary habits

    October 3, 2022

    As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series.  Cameron Elliott, an account manager in FleishmanHillard UK’s Consumer team, takes a look at how rising inflation and the resulting decreased disposable incomes are affecting the way we purchase...

  • Stick and twist: Navigating food and drink purchasing behaviours during the cost-of-living crisis

    August 10, 2022

    The importance of purpose, value and authenticity to attract and retain customer loyalty and protect reputation As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Pauline Gillingham, a director in FleishmanHillard UK’s Corporate team, takes a look at...

  • FleishmanHillard TRUE Global Intelligence announced as AMEC Awards finalists.

    September 28, 2021

    FleishmanHillard's award-winning insights and analytics practice, TRUE Global Intelligence are announced as finalists having received three shortlistings in this year's AMEC Awards! Our work in partnership with client Krispy Kreme is shortlisted in the 'Best first steps on a measurement journey' category, our award-winning work with Novartis, 'Recasting pharma as a top tech talent destination', is shortlisted in the 'Most impactful client recommendations arising from a measurement study' category and the FleishmanHillard True Global Intelligence...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • FleishmanHillard partners with PRovoke Media for Creativity In PR study

    July 7, 2021

    The seventh edition of the annual PRovoke Media, 'Creativity In PR' study has been released, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard. The study, which explores how the PR sector has risen to the unique creative challenges presented by Covid-19 surveys over 300 communications agencies and in-house practitioners globally. Arun Sudhaman, CEO and editor-in-chief of PRovoke Media shares some highlights from the research here. Watch the video discussion featuring, FleishmanHillard...

  • What does it mean to adopt an authentic approach to measuring PR and communications?

    July 1, 2021

    By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...