Archive

Purposeful Business

  • ESG becomes key to unlocking the B2B sales process

    April 12, 2022

    How is ESG Changing the B2B Buying Process? ESG continues to rise up the agenda  Recent years have left many reeling from what feels like a constant state of crisis. The COVID-19 pandemic, resulting economic pressures, racial injustice, and climate change have all dominated the news agenda.   As a result, politicians, investors, the media and the public at large are reassessing the role businesses play in society, and whether they ought to be doing more...

  • B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process

    April 6, 2022

    Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...

  • Webinar — “Blah, blah, blah”: The paradox of communicating CSR

    October 19, 2021

    Join us on Tuesday 16th November, 2-3pm (GMT) for a panel discussion on the challenges of communicating corporate social responsibility (CSR), hosted by Richard Costa, Director & Head of Corporate Reporting, in conversation with: Iain Brotchie, Vice President UK External Communications at TotalEnergies  Danny Cox, Head of External Relations at Hargreaves Lansdown Jacqui Sanders, Head of Healthcare at FleishmanHillard UK  Alistair Smith, Director of Strategic Communications at EY UK & Ireland  Register to attend. The world is...

  • The Voice of the Climate Generation: Understanding Gen Z and Climate Comms

    September 16, 2021

    When it comes to ‘issues we care about’, the climate crisis is a uniquely oppressive force on a young person’s mind. Not because it threatens every society’s way of life. Not because it requires systemic changes to the way we eat, move and make things on a scale never seen before. And not even because we are aware that simply by going about our daily lives, we are contributing to the problem. It’s because we’re...

  • Companies need to prepare for more scrutiny on their environmental performance

    September 7, 2021

    There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact.  This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • Director Rima Sacre to judge Third Sector Awards

    July 12, 2021

    Director, Rima Sacre has been announced as a judge at this year's Third Sector Awards, recognising the achievements of charities, individuals and voluntary organisations doing essential work throughout the pandemic. Winners will be announced during a ceremony at new London hotel, The Londoner, Leicester Square on Friday 17th September. Contact us...

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The Authenticity Gap: FleishmanHillard release global authenticity research

    June 9, 2021

    At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...