Year: 2024

  • Changing Communications Tack at Mobile World Congress

    February 21, 2024

    The last time I attended Mobile World Congress, it was before the iPhone had been launched in Europe. The world of telecoms – and PR – was very different. Pretty much every publication in the region sent a host of tech reporters, and the job of the PR was hosting 30+ briefings on stands where booth babes were still a standard accessory.  Fast forward to 2024, and comms at MWC is a very different story...

  • What we learned from our panel discussion on sustainability regulation and communications in 2024

    January 30, 2024

    It’s difficult to do justice in just one blog, to a one-hour conversation with four experts that covered the highs and lows of sustainability communications, but in the following words we certainly try! On Thursday 25th we hosted, Justine Grimley from the Advertising Standards Authority (ASA), Louisa Humm from Chivas Brothers, Alex Lawson from The Guardian and our very own Holly Rouse, to talk about the future of sustainability regulation and communication in 2024. The...

  • The year in politics – five political trends that will carry into 2024

    January 8, 2024

    If a week is a long time in politics, then 2023 felt like a decade. The political landscape was tumultuous across the year, marred by a series of political scandals and no fewer than seven parliamentary by-elections, only one of which the governing party won. These past events, though, will now be viewed through the lens of this year’s general election bringing with it a very real prospect of a change of government – the...

  • Many UnHappy Returns – why the marketing and communications industry needs to rethink the employee experience for staff who’ve taken a career break

    January 2, 2024

    My 25-year career in comms has been punctuated by several breaks. Some were my choice – two spells of maternity leave and a sabbatical after my dad died. Others were circumstantial – redundancy and furlough. But what was consistent every time I returned to work was the truth in ‘absence makes the heart grow fonder’.I was gagging to get back. Of course, there was the self-doubt that comes from ‘being out of the game’ for...