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Communications
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To drive business performance, we must master cultural alchemy
July 11, 2024
To drive business performance, we must master cultural alchemy Today’s business leaders are facing chronic disruption — inflation and cost pressures, AI and the digital revolution, geopolitical instability and societal issues. It’s taking a toll on business performance and heightening the pressure to transform, now and for the future, in an environment where the expectation is to somehow deliver more with less. Data shows that the most pressing challenge for global executive leaders is...
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Will gen AI change the game? Understanding the hopes, fears and ambitions of communications and marketing decision-makers
October 23, 2023
It’s almost a year since generative AI exploded into our newsfeeds and onto the agendas of organisations from all sectors. Since then, we’ve been told that these tools could affect up to 300 million jobs, and even that AI technology could one day pose an existential threat to humanity. The news cycle is moving so quickly and keeps throwing up compelling new developments – earlier this month, for example, the BBC said it was looking...