Archive

Social

  • Matt Park to judge PRCA Digital Awards

    February 25, 2021

      Matt Park, partner, director and head of social & innovation at FleishmanHillard UK is announced as a judge of this year’s PRCA Digital Awards! These awards recognise the best of digital and PR comms and assemble a judging committee of the biggest names in global brands, digital leadership, communications and journalism. The winners of the PRCA Digital Awards are announced during a virtual ceremony on the 24th March. Contact us...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Fishburn create cutting-edge social media model with Professor Jonah Berger

    October 29, 2020

    The social and innovation team at FleishmanHillard Fishburn today announced the release of OPTIMISE, a new model for evolving social media strategy and digital propositions, developed in partnership with marketing expert, New York Times and Wall Street Journal bestselling author, Professor Jonah Berger. OPTIMISE is a new model for social media success for brands and organisations founded in the teachings from Professor Jonah’s ground-breaking work published in his book, ‘Contagious: How To Build Word Of...

  • Responsible engagement – Social considerations during Covid-19

    April 22, 2020

    By Sally Eggeling, Creative Studio Director In our new hyper-connected world, social media is king and has provided society with multiple ways to connect with people 24/7, worldwide. Connecting people and brands for several years, social media has also provided companies with a strong platform to underpin, and champion, full marketing strategies. As colleague TJ Jordan recently wrote, “social media has always been a medium that enhanced our global connectivity, the last few weeks have...

  • Social Strategy during Pandemic

    March 30, 2020

    By TJ Jordan, Social and Innovation After India’s entire 1.3 billion population was told to stay at home on the 25th March, the impact of the COVID-19 pandemic reached a previously unimaginable scenario: One in four human beings on this planet are currently cut off from all but essential social contact. Apart from one kind. Whilst social media has always been a medium that enhanced our global connectivity, the last few weeks have seen it...

  • PRedicting 2019: What’s next for… Social & Innovation?

    December 14, 2018

    Blurring some lines; redrawing others In 2019, the merging of social and retail will continue. There will be increased emphasis on ‘buy it now’ functionality in social content, with brands looking to focus on how they can create more personalised, conversion-driven content. We will see social platforms continuing to push forward with e-commerce offerings, we may see the launch of Instagram’s rumoured standalone IG Shopping app and Facebook will continue to experiment with innovative ad...

  • Six reasons to marry B2B comms with B2C social platforms

    September 12, 2017

    As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...

  • Social media is full – What’s your strategy?

    August 24, 2017

    Years ago, social media was fertile ground for marketers who had embraced the various platforms as the holy grail of communications. For the first time, companies were able to have a direct line to their audiences and engage them on a level that had never been closer. It was an exciting time. Fast forward to today - social media still remains a crucial part of the marketing mix, but things have changed. Promotional material now...

  • TechMunch: Will VR ever become a social experience?

    May 26, 2017

    This year’s VR World demonstrated that VR is an endlessly innovative sector, continuously reinventing itself. The same can be said for the general conversation surrounding VR. Exciting new developments are permeating at every level: from content to hardware through to application and platform. It’s hard to keep up with it all, let alone to take it all in when you’re faced with a packed exhibition hall. Since last year there has been a fundamental shift...

  • TechMunch: The danger of trust – Social engineering in the technology industry

    January 25, 2017

    In the tech industry, social engineering refers to the use of deception to manipulate individuals into divulging confidential or personal information that may be used for fraudulent purposes. Now you might think only people who aren’t paying attention will be foolish enough to give away confidential information to someone they don’t know, but how often have you read an email from someone and simply trusted that they are who they say they are? I know...