Archive

Social

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...

  • Digital media regulation: Is what’s going on Down Under set to come over?

    March 15, 2021

    Joel Herga, Account Director Early 2021, in the middle of the coronavirus pandemic, all eyes are on Australia. It is not however because of the countries much-admired hotel quarantine system or their hard and fast regional lockdowns but because of a new law that has more to do with regulating cyberspace than track and trace. On the 24th February, the Australian Government passed a new law requiring digital platforms to pay media outlets and publishers...

  • How social channels are beginning to dispel ‘Fake News’

    March 3, 2021

    Maranatha Peterside, Senior Account Executive and Chloe Platts, Senior Account Manager Over the past few years, social media platforms have been trying to dispel fake news. Whether it’s political elections or, more recently, vaccine information it’s easy for almost anyone to spread incorrect information across social channels. Something that we as consumers tend to hold platforms responsible for. As a social channel, Facebook is constantly evolving away from its beginnings as a site for college...

  • Culture Trends Report 2021 – The Cultural Rate of Covid

    March 2, 2021

    Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...

  • Matt Park to judge PRCA Digital Awards

    February 25, 2021

      Matt Park, partner, director and head of social & innovation at FleishmanHillard UK is announced as a judge of this year’s PRCA Digital Awards! These awards recognise the best of digital and PR comms and assemble a judging committee of the biggest names in global brands, digital leadership, communications and journalism. The winners of the PRCA Digital Awards are announced during a virtual ceremony on the 24th March. Contact us...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Fishburn create cutting-edge social media model with Professor Jonah Berger

    October 29, 2020

    The social and innovation team at FleishmanHillard Fishburn today announced the release of OPTIMISE, a new model for evolving social media strategy and digital propositions, developed in partnership with marketing expert, New York Times and Wall Street Journal bestselling author, Professor Jonah Berger. OPTIMISE is a new model for social media success for brands and organisations founded in the teachings from Professor Jonah’s ground-breaking work published in his book, ‘Contagious: How To Build Word Of...

  • Responsible engagement – Social considerations during Covid-19

    April 22, 2020

    By Sally Eggeling, Creative Studio Director In our new hyper-connected world, social media is king and has provided society with multiple ways to connect with people 24/7, worldwide. Connecting people and brands for several years, social media has also provided companies with a strong platform to underpin, and champion, full marketing strategies. As colleague TJ Jordan recently wrote, “social media has always been a medium that enhanced our global connectivity, the last few weeks have...

  • Social Strategy during Pandemic

    March 30, 2020

    By TJ Jordan, Social and Innovation After India’s entire 1.3 billion population was told to stay at home on the 25th March, the impact of the COVID-19 pandemic reached a previously unimaginable scenario: One in four human beings on this planet are currently cut off from all but essential social contact. Apart from one kind. Whilst social media has always been a medium that enhanced our global connectivity, the last few weeks have seen it...

  • PRedicting 2019: What’s next for… Social & Innovation?

    December 14, 2018

    Blurring some lines; redrawing others In 2019, the merging of social and retail will continue. There will be increased emphasis on ‘buy it now’ functionality in social content, with brands looking to focus on how they can create more personalised, conversion-driven content. We will see social platforms continuing to push forward with e-commerce offerings, we may see the launch of Instagram’s rumoured standalone IG Shopping app and Facebook will continue to experiment with innovative ad...