FleishmanHillard UK welcomes two new senior hires to its Social & Innovation (S&I) team following a successful 2020.
Matthew Rowe joins the team as a director, reporting to UK director, partner and head of social & innovation, Matt Park, who has led the division since 2019.
Rowe joins FleishmanHillard having previously been managing director at 1000heads and has experience providing strategic consultancy services to agencies and brands including TikTok, Mattel, EY, and Lenovo.
Also joining the S&I division is associate director Chloe Partikas, who joins from Ogilvy Health UK and brings extensive experience and expertise in social media and podcast strategy. Partikas has previously worked for clients including Pfizer, Boehringer Ingelheim, Pizza Hut and Coca-Cola.
Matt Park, head of social and innovation says, “We are thrilled to have Matthew and Chloe on board.
We’ve been following Chloe’s career closely and knew from the moment we met Matthew he’d be a perfect fit for our team and clients.
2020 was a significant year for social and innovation at FleishmanHillard, with our evolved ground-breaking OPTIMISE approach to social strategy strengthening and expanding client relationships across our portfolio.
I can’t wait to see how Matthew and Chloe help us build on these successes in 2021 and beyond”.
Matt Rowe comments, “I’m excited to join FleishmanHillard’s S&I practice and help drive forward the social and innovation agenda within FH and across our clients.
With my experience, my aim is to help the team continue its great work, and build out FH’s proprietary social strategy framework, OPTIMISE, and the digital performance function.”
Chloe Partikas shares, “I’m delighted to have finally joined Matt and his team at FleishmanHillard.
I can’t wait to get stuck into collaborating across the agency, sharing my social media and podcast expertise and delivering outstanding and impactful digital campaigns for our clients.”