FleishmanHillard Fishburn create cutting-edge social media model with Professor Jonah Berger

The social and innovation team at FleishmanHillard Fishburn today announced the release of OPTIMISE, a new model for evolving social media strategy and digital propositions, developed in partnership with marketing expert, New York Times and Wall Street Journal bestselling author, Professor Jonah Berger.

OPTIMISE is a new model for social media success for brands and organisations founded in the teachings from Professor Jonah’s ground-breaking work published in his book, ‘Contagious: How To Build Word Of Mouth In The Digital Age’. It is designed to fundamentally elevate a brand’s social media and digital propositions within the current fractured digital landscape.

The proprietary OPTIMISE model employs global agency expertise and extensive brand insight to help clients successfully navigate the unprecedented challenges and opportunities of a changing social media landscape.

OPTIMISE uses a clear 8-point programme for evolving or resetting social activity with expert guidance and support from our dedicated social & innovation consultants.

Take our quiz to understand how your current social media communications are performing against OPTIMISE’s 8-point programme and principles and contact us to talk about how you can navigate the unprecedented challenges and opportunities ahead.

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