FleishmanHillard Fishburn wins Best B2B Campaign at PRWeek UK Awards 2020

We’re thrilled to have scooped the trophy for ‘Best B2B Campaign’ at this year’s virtual PRWeek UK Awards for our work with client, Noluma!

Noluma enlisted our help to create a behavioural change campaign to encourage retailers and dairy manufacturers to take seriously the negative effect that light exposure has on milk and call on retailers and dairy companies to protect the goodness of milk for consumers to enjoy.

We were able to generate significant cut-through with both our target B2B market and consumer audiences by creating a campaign that was underpinned by audience insights and research to drive impact and market change.

The PRWeek judges commented about the campaign:

“Loved this campaign. A clearly written entry with tangible results on a not obviously easy sell. Clever creative. A brilliant and unique campaign with tangible and impactful results”.


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