Archive

B2B Communications

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...

  • Influencing B2B buyers in a remote-first world

    April 14, 2021

      Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...

  • Foreign policy going forward: Five takeaways from the UK Integrated Review

    April 13, 2021

    It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...

  • Business Communication in the COVID-19 Era

    March 25, 2021

    It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Fishburn scoops the Grand Prize for Campaign of the Year at the ICCO Global Awards

    December 3, 2020

    We’re delighted to cap off the 2020 awards season by winning four ‘best in class’ awards at the 2020 ICCO Global Awards!  Our work for Noluma, 'Giving Milk Its Bottle Back' was awarded 'Best B2B Campaign' AND 'Best Strategy & Evaluation in a Campaign' by the ICCO Global Awards judges. Whilst our work with Santander, 'The Future of the Homeownership Dream', was awarded 'Best Financial Services Campaign' and also went on to beat stiff competition and scoop the Grand Prize for Campaign of the...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • FleishmanHillard Fishburn finalists in the ICCO Global Awards 2020

    November 16, 2020

    The shortlist has been announced and we're thrilled to be finalists in three categories of this year's ICCO Global Awards! FleishmanHillard Fishburn has been shortlisted for: 'Best B2B Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Strategy and Evaluation in a Campaign Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Finacial Services Award' — Client: Santander, Campaign: “The Future of the Homeownership Dream”. Winners will be announced during a...

  • FleishmanHillard Fishburn wins Best B2B Campaign at PRWeek UK Awards 2020

    October 27, 2020

    We’re thrilled to have scooped the trophy for ‘Best B2B Campaign’ at this year’s virtual PRWeek UK Awards for our work with client, Noluma! Noluma enlisted our help to create a behavioural change campaign to encourage retailers and dairy manufacturers to take seriously the negative effect that light exposure has on milk and call on retailers and dairy companies to protect the goodness of milk for consumers to enjoy. We were able to generate significant...

  • B2B Campaign of the Year award goes to FleishmanHillard Fishburn

    October 15, 2020

    FleishmanHillard Fishburn wins B2B Campaign of the Year! The PRmoment Awards celebrate excellence and reward outstanding campaigns and exceptional talent within the UK PR and Communications sector. We’re proud to announce that against some stiff competition in the category, we were awarded ‘B2B Campaign of the Year’ for our work with client Noluma. The outstanding campaign, “Giving Milk its Bottle Back”, aimed to counter the negative impact light has on packaged milk by calling on...