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Opinions

  • FleishmanHillard UK release new food and drink communications report

    February 23, 2021

    NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, partner & EMEA lead for food, agribusiness and beverage (FAB...

  • Swipe to Meet… Chris Urquhart, Senior Account Executive — Tech

    February 10, 2021

    As a team, all the brilliantly talented, unique individuals that work at FHF deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FHF an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked senior account executive, Chris Urquhart about his experience working in the Tech team at FleishmanHillard UK, what he includes in his working from home ritual and his advice...

  • How design impacts business success — Steve Hickson, creative director of Ensemble Studio

    February 9, 2021

    Steve Hickson, creative director of FleishmanHillard's Ensemble Studio sat down with The Drum Editor-in-Chief, Gordon Young to discuss the relaunch of Ensemble Studio during lockdown and the fundamental role of design in business success. When asked why we chose a national lockdown to invest in our design business, Steve said. 'This is a five-year journey and despite the challenges of 2020 we made remarkable inroads in setting ourselves up for bigger and better things by...

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Davos Digest World Economic Forum 2021 – The Davos Agenda

    January 29, 2021

    The view from around the world Stephanie Bailey, Senior Partner, Managing Director of Corporate and Head of FleishmanHillard COP26 Unit What a year. What a year. At the WEF Davos Summit last January, there was hardly a mention of the new coronavirus emerging from Wuhan, China. Barely a peep. Nothing really given what was about to hit the world. One year on and Davos is radically different. The reverberations of a genuine global crisis have...

  • Preparing for Ethnicity Pay Gap Reporting

    January 29, 2021

    Grace Duncan, senior account executive and Rima Sacre, director, purposeful business Four years after mandatory gender pay gap reporting was introduced, we have seen vast change as businesses tackle their gender equality. In fact, now only a couple of companies on the FTSE 350 have all-male boards. Shining a spotlight on the endemic inequalities within corporate structures enabled this change and now attention is turning to the next frontier of inequality, ethnicity. As the UK...

  • Swipe to Meet… Melanie Dias, Associate Director — Tech

    January 26, 2021

    As a team, all the brilliantly talented, unique individuals that work at FHF deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FHF an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked Melanie Dias, who is an associate director in our Technology team, to shed some light on what it’s like for her to work at FHF London, what she...

  • How companies can best prepare for COP26

    January 25, 2021

    Stephanie Bailey, senior partner, managing director of corporate and head of COP26 unit For a long time, there has been no hope. But it was clear from day one of the Biden administration that one of the world’s biggest economies was now prepared to re-engage with the climate issue. As we move towards November 2021 and the 26th UN Conference of the Parties (COP26), we can see the glimmer of something more positive. Like any...

  • Why good design is a business essential—Sally Eggeling, Ensemble Studio

    January 22, 2021

    Sally Eggeling, director of FleishmanHillard Fishburn's creative studio — Ensemble Studio — shares with The Drum why good design is a business essential for creating competitive advantage in an uncertain market.  "Good design establishes a bond," says Sally. "And design thinking has the power to spark ground-breaking creativity, drive authenticity and purpose, and boost reputation and value."  Read the full article here in The Drum. Contact us...

  • The next Covid battle: Vaccines vs Misinformation

    January 21, 2021

    Digital and social will have a hugely important role to play if we’re to beat Covid misinformation and with it, the coronavirus. Peter Wilson, Head of Special Campaigns Wouldn’t it be a tragedy if, after the miraculously fast arrival of covid-fighting vaccines, lazy communication programmes let Covid-19 continue to rage? Take herd immunity. This rather agricultural-sounding theory applies to vaccine strategy too. If a vaccine provides the majority who receive it with a form of...

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