Archive

Opinions

  • Swipe to Meet… Jemima Compton, Design Director – Business Development and Marketing

    July 12, 2021

    As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked design director, Jemima Compton about her experience working in the Business Development and Marketing team at FleishmanHillard UK, what she includes...

  • What does it mean to adopt an authentic approach to measuring PR and communications?

    July 1, 2021

    By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...

  • Crisis Management: What to do when you know it’s going to be bad news

    June 25, 2021

    Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The impact of grassroots sports closures on communities

    June 14, 2021

    Following the second postponement of sport at all ages, local communities were struggling to keep grassroots sports alive. Participants across the country were left with a sporting void, denying them the chance to exercise, socialise and meet. The impact on local communities was massive, but what can external stakeholders such as brands and organisations do? Community impact Over 5,000 grassroots sports clubs could cease to exist post-lockdown. Feasibly, over 100,000 children and hundreds of local...

  • FH Shares: Diabetes Awareness Week

    June 11, 2021

    For Diabetes Awareness Week, senior account executive, Louise Fathers and designer, Ben Calloway share their experiences of living and working with Type 1 Diabetes. Q. How does diabetes impact your day-to-day life? Louise: Diabetes affects you differently on different days, depending on the weather, where you are in your hormone cycle, how much you’ve been moving recently and just about every other variable in your life you can think of! I’m used to it now...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...

  • The Future of the Multilateral System: Learnings from the Global Solutions Summit

    May 28, 2021

    With the global community continuing to grapple with impact of the COVID-19 pandemic, there is no doubt that questions are being asked about whether the multilateral system can not only steer us through the pandemic, but also address other key policy challenges such as climate change, social inequality and trade disruption. It is these very challenges that have stimulated debate over the last two days at the Global Solutions Summit. As the official communications partner...

  • Johnson Reigns Supreme

    May 11, 2021

    The Prime Minister begins the new parliamentary session on the back of impressive gains in local elections across the UK and prized victories in Hartlepool, Teesside and the West Midlands and has used today’s Queen’s Speech to set the legislative stage for a post-Brexit Britain as we start to emerge from the pandemic. Remarkably for a party in power for 11 years, the Conservatives continue chipping away at traditional Labour heartlands. These new Tory voters...

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...