Archive

Opinions

  • Johnson Reigns Supreme

    May 11, 2021

    The Prime Minister begins the new parliamentary session on the back of impressive gains in local elections across the UK and prized victories in Hartlepool, Teesside and the West Midlands and has used today’s Queen’s Speech to set the legislative stage for a post-Brexit Britain as we start to emerge from the pandemic. Remarkably for a party in power for 11 years, the Conservatives continue chipping away at traditional Labour heartlands. These new Tory voters...

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...

  • FleishmanHillard release insurance company and brokers’ research

    April 27, 2021

    To better understand the insurance landscape through the eyes of key business decision-makers, we surveyed 200 decision-makers at organisations in the U.S. and UK at the end of 2020. This new insurance company and brokers’ research, 'The Changing Insurance Landscape and Advisory Role of the Broker', looks at responding to customer needs in light of COVID -19 and growing cyber disruptions. The results provide a clear view of the biggest concerns of the moment and...

  • The New Race to the Top: Learnings from the Leaders Summit on Climate

    April 26, 2021

    With questions over the impact of COVID-19 on the COP26 climate summit in November, the importance of the Biden Administration’s 2021 Leaders Summit on Climate in entrenching global commitments to tackling the climate emergency this year cannot be overstated. Carbon emissions are expected to rise sharply in 2021 as countries seek to stimulate their economies following the devastation of the pandemic. Yet even with fiscal pressures, geopolitical tensions and more, we may have seen an...

  • Stats vs. Stories: The secret sauce that makes content marketing click

    April 21, 2021

    Do you watch the news regularly? Have you noticed anything different about the way the latest on the pandemic is being broadcast? Let me take you back over the past 12 months. First came increasing caution, fear and grief. The first few domestic cases, hundreds being admitted to hospital, thousands mourning loved ones and many more suffering long Covid. Hot on its heels, the counter-story. The thousands made redundant, the millions on furlough, the billions...

  • ‘Safety First’: How concerns around Covid food safety are shaping expectations towards the food and drink industry

    April 20, 2021

    Lesley Anderson, Director, Brand Marketing Food has always had to be safe to consume, but did we previously take this for granted pre-pandemic? I certainly never considered wiping the packaging with anti-bacterial spray or wondering whether food handling was done safely just over a year ago. Thankfully, the UK Government tells us that it is very unlikely that you can catch coronavirus (COVID-19) from food.  Additionally, the risk of COVID-19 cross-contamination to food and food...

  • Influencing B2B buyers in a remote-first world

    April 14, 2021

      Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...

  • Foreign policy going forward: Five takeaways from the UK Integrated Review

    April 13, 2021

    It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...

  • Six ways to visualise sustainability — Ensemble Studio

    April 8, 2021

    Steve Hickson, creative director of Ensemble Studio shares six ways that brands and businesses can get the right look when visualising sustainability through design and imagery. Capturing the vision for your organisation with clichéd images of trees or wind turbines, in most cases, do little to bolster your sustainability story. Steve shares six tips to developing a consistent and authentic visual approach for sustainability communications that will help businesses stand out. Read the article in...

  • Looking ahead to COP26 with Tom Clarke, ITV Science Editor: Five key takeaways

    March 30, 2021

    Last Thursday, FleishmanHillard UK’s COP26 Unit hosted Tom Clarke, ITV’s Science Editor and one of the UK’s leading climate change journalists. Speaking to our Head of News, Pete Meikle, the discussion looked ahead to this year’s historic COP26 conference, its significance and impact on climate policy, business reputation and the media agenda.   Here’s our view on some of the key takeaways from the session and the lessons for our clients both in the UK...