Archive

Corporate

  • Crisis Management: What to do when you know it’s going to be bad news

    June 25, 2021

    Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • The Future of the Multilateral System: Learnings from the Global Solutions Summit

    May 28, 2021

    With the global community continuing to grapple with impact of the COVID-19 pandemic, there is no doubt that questions are being asked about whether the multilateral system can not only steer us through the pandemic, but also address other key policy challenges such as climate change, social inequality and trade disruption. It is these very challenges that have stimulated debate over the last two days at the Global Solutions Summit. As the official communications partner...

  • FleishmanHillard in conversation with Fiona Harvey, Environment Journalist at The Guardian

    May 14, 2021

    FleishmanHillard UK Online Event: In Conversation With…Fiona Harvey, Environment Journalist at The Guardian, Monday 24th May 2021 at 2pm (BST) We’ve seen major commitments announced at the Climate Leaders’ Summit in April, and await the vital G7 meeting and Bonn climate discussions in July – but what does this all mean for our road to COP26 in November and tangible climate action? Join FleishmanHillard for an exclusive conversation with Fiona Harvey, award-winning environment journalist for...

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...

  • The New Race to the Top: Learnings from the Leaders Summit on Climate

    April 26, 2021

    With questions over the impact of COVID-19 on the COP26 climate summit in November, the importance of the Biden Administration’s 2021 Leaders Summit on Climate in entrenching global commitments to tackling the climate emergency this year cannot be overstated. Carbon emissions are expected to rise sharply in 2021 as countries seek to stimulate their economies following the devastation of the pandemic. Yet even with fiscal pressures, geopolitical tensions and more, we may have seen an...

  • Influencing B2B buyers in a remote-first world

    April 14, 2021

      Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...

  • Foreign policy going forward: Five takeaways from the UK Integrated Review

    April 13, 2021

    It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...

  • Business Communication in the COVID-19 Era

    March 25, 2021

    It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...