Archive

Authenticity

  • FleishmanHillard Authenticity Gap webinar with Guardian Columnist, Zoë Williams and Mail on Sunday’s Alex Lawson

    September 24, 2021

    WEBINAR — The Authenticity Gap: How can businesses do better in a post-pandemic world? FleishmanHillard in conversation with Guardian Columnist, Zoë Williams and Senior City Correspondent at Mail on Sunday, Alex Lawson, Tuesday 5th October 2021 at 12-1pm (BST) Join us for the Authenticity Gap webinar hosted by FleishmanHillard UK's head of news, Pete Meikle, with two of the UK’s leading journalists, Guardian columnist, Zoe Williams and senior city correspondent at Mail on Sunday, Alex...

  • Three trends shifting consumer purchase behaviour in a post-Covid era

    September 15, 2021

    The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...

  • Companies need to prepare for more scrutiny on their environmental performance

    September 7, 2021

    There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact.  This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...

  • Toward tangible change: the power of campaigning for modern sports activists

    August 26, 2021

    “Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • What does it mean to adopt an authentic approach to measuring PR and communications?

    July 1, 2021

    By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...

  • Crisis Management: What to do when you know it’s going to be bad news

    June 25, 2021

    Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...

  • Does your brand have an authenticity problem?

    June 17, 2021

    Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...