Archive

Authenticity

  • Why it’s time to invest in your employer brand

    January 17, 2022

    Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...

  • What does ‘getting it right’ look like in 2022 for food and beverage companies?

    December 16, 2021

    Our latest Authenticity Gap Report indicates that consumers are hungry for food and beverage companies to ‘do the right thing’ A year ago, the world was in flux and the future of everything felt very uncertain. As we start 2022, it feels like we are in a different place. Much has changed, but how has it changed and is it for the better? We’ve protested in the name of diversity, equality and inclusion and much...

  • How to crack the ‘chicken and egg’ supply chain communications challenge

    December 1, 2021

    Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...

  • The paradox of communicating CSR: Managing the paradox

    November 10, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...

  • The paradox of communicating CSR: True engagement

    November 2, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...

  • The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion

    October 28, 2021

    Taking authentic action on DE&I There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities. From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true - acting and leading with empathy and taking actionable steps...

  • The paradox of communicating CSR: Warts and all

    October 26, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...

  • The paradox of communicating CSR: Reality check

    October 8, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...

  • Issues management — security and data privacy

    September 27, 2021

    In May 2018, the General Data Protection Regulation (GDPR) came into effect. This major new European privacy law radically reframed consumers’ relationship with the organisations that store and process their personal data.   For consumers, the introduction of GDPR was seen as an important and much-needed step, following increasing levels of concerns about issues of privacy and security of personal data.  In this year’s Authenticity Gap Report, we saw that nearly seven in 10 consumers have high expectations of companies, wanting them to...

  • FleishmanHillard Authenticity Gap webinar with Guardian Columnist, Zoë Williams and Mail on Sunday’s Alex Lawson

    September 24, 2021

    WEBINAR — The Authenticity Gap: How can businesses do better in a post-pandemic world? FleishmanHillard in conversation with Guardian Columnist, Zoë Williams and Senior City Correspondent at Mail on Sunday, Alex Lawson, Tuesday 5th October 2021 at 12-1pm (BST) Join us for the Authenticity Gap webinar hosted by FleishmanHillard UK's head of news, Pete Meikle, with two of the UK’s leading journalists, Guardian columnist, Zoe Williams and senior city correspondent at Mail on Sunday, Alex...