Archive

Authenticity

  • The Nine Drivers of Authenticity

    June 9, 2021

    Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...

  • FleishmanHillard release global authenticity research

    June 9, 2021

    At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...

  • What can brands learn from H&M’s eco-fashion fallout?

    November 1, 2019

    This week H&M CEO Karl-Johan Persson drew widespread reaction and criticism when he spoke with Bloomberg warning of the rise of "consumer shaming" to thwart climate change and said these ‘stop consuming, stop buying movements are a threat to the fashion industry and will have “terrible social consequences” - in reference to the widespread global protest action and socio commentary from the likes of Extinction Rebellion and Greta Thunberg. The thought behind Mr Persson’s comments...

  • Leading With Impact: FleishmanHillard Fishburn launches 2019 Authenticity Gap Report

    July 17, 2019

    Consumer expectations are higher than ever, and in an age of greater transparency and oversight, companies can no longer say one thing and do another. We expect organisations to be authentic and to have a point of view on the relevant topics that matter most and back up their  words with  action. If they fail to do so, trust will quickly erode and customers will move elsewhere. Campaigns such as Extinction Rebellion have driven climate change even higher up the global agenda, while issues...

  • Money Talks: authenticity, disruption and the future of financial services

    December 7, 2017

    FleishmanHillard Fishburn recently hosted the first in our new “Money Talks” series, gathering business leaders from across the financial services industry to discuss and debate the findings from our global Authenticity Gap research, and what it might tell us about the future for the sector. Chaired by Claudia Bate, Head of Financial Services and Fintech, our esteemed panel included Anne Boden, CEO and founder of Starling Bank, Toby Triebel, CEO Europe at Wealthsimple, Paul Lockstone...

  • The Authenticity Gap Report 2017

    July 25, 2017

    The 2017 UK Authenticity Gap Report has raised challenging questions about using business leaders to deliver key messages  and how companies are struggling to connect credibly with their stakeholders. The research studied 160 companies across 20 industries to help discover where Authenticity Gaps exist. Mapped against the Nine Drivers of reputation it provides actionable insights to help companies understand where they can develop to help build upon their reputation and become leaders in their industry...

  • The Authenticity Gap 2015

    November 30, 2015

    We have just released our 2015 Authenticity Gap report which explores the importance of authentic communications and measures the performance of different sectors against our Nine Drivers of Authenticity. You can read the full executive summary here. Visit CenterOnReputation.com for different industry category studies, insights from leaders in the industries and the opportunity to pull additional industry or company-specific reports. You’ll also find other information from across the industry on topics related to brand and reputation. You can engage with...