Archive

Authenticity

  • The paradox of communicating CSR: Managing the paradox

    November 10, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...

  • The paradox of communicating CSR: True engagement

    November 2, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...

  • The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion

    October 28, 2021

    Taking authentic action on DE&I There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities. From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true - acting and leading with empathy and taking actionable steps...

  • The paradox of communicating CSR: Warts and all

    October 26, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...

  • The paradox of communicating CSR: Reality check

    October 8, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...

  • Issues management — security and data privacy

    September 27, 2021

    In May 2018, the General Data Protection Regulation (GDPR) came into effect. This major new European privacy law radically reframed consumers’ relationship with the organisations that store and process their personal data.   For consumers, the introduction of GDPR was seen as an important and much-needed step, following increasing levels of concerns about issues of privacy and security of personal data.  In this year’s Authenticity Gap Report, we saw that nearly seven in 10 consumers have high expectations of companies, wanting them to...

  • FleishmanHillard Authenticity Gap webinar with Guardian Columnist, Zoë Williams and Mail on Sunday’s Alex Lawson

    September 24, 2021

    WEBINAR — The Authenticity Gap: How can businesses do better in a post-pandemic world? FleishmanHillard in conversation with Guardian Columnist, Zoë Williams and Senior City Correspondent at Mail on Sunday, Alex Lawson, Tuesday 5th October 2021 at 12-1pm (BST) Join us for the Authenticity Gap webinar hosted by FleishmanHillard UK's head of news, Pete Meikle, with two of the UK’s leading journalists, Guardian columnist, Zoe Williams and senior city correspondent at Mail on Sunday, Alex...

  • Three trends shifting consumer purchase behaviour in a post-Covid era

    September 15, 2021

    The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...

  • Companies need to prepare for more scrutiny on their environmental performance

    September 7, 2021

    There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact.  This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...

  • Toward tangible change: the power of campaigning for modern sports activists

    August 26, 2021

    “Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...

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