The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion

Taking authentic action on DE&I

There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities.

From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true – acting and leading with empathy and taking actionable steps to advance diversity, equity and inclusion (DE&I).

And nearly two-thirds say brands must commit to advancing diversity, equity and inclusion in the workplace to be more credible than their peers.

Over a third of consumers expect companies to take a public stance on the income gap in society and seventy-two percent say CEOs must demonstrate commitment to DE&I both internally and externally.


The top three actions that companies can take to begin demonstrating their authentic commitment to meaningful progress on DE&I are:

  1. Have a clear strategy for the company’s aims and goals regarding diversity, equity and inclusion.
  2. Provide training and education for all staff on unconscious biases and best practice DE&I techniques.
  3. Ensure minority voices are heard and acknowledged in the company’s decision-making processes.

Watch account director and & brand and inclusion specialist, Christina Peach shares tips for brands on how they can demonstrate cultural awareness that reflects the diversity of their customers and create ongoing, meaningful connections with their audiences.


FleishmanHillard’s Authenticity Gap research aims to help brands highlight those gaps in authenticity. It allows us to zero in on an issue and provide solutions that help brands to create ongoing, meaningful connections with their audiences.

If you’re interested in exploring the data further, looking at your company, sector or market in full, contact [email protected].

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