WEBINAR — The Authenticity Gap: How can businesses do better in a post-pandemic world?
FleishmanHillard in conversation with Guardian Columnist, Zoë Williams and Senior City Correspondent at Mail on Sunday, Alex Lawson, Tuesday 5th October 2021 at 12-1pm (BST)
Join us for the Authenticity Gap webinar hosted by FleishmanHillard UK’s head of news, Pete Meikle, with two of the UK’s leading journalists, Guardian columnist, Zoe Williams and senior city correspondent at Mail on Sunday, Alex Lawson to discuss why many businesses and brands are facing an authenticity problem – where what they say about themselves does not tally with what their consumers believe about them.
The pandemic has challenged every business and brand by triggering a fundamental shift in how they communicate, campaign and the issues they take a stand on.
How organisations respond to questions of diversity, inclusion and sustainability are now more important than ever for their reputation and success – and many, according to FleishmanHillard research, are getting it wrong.
Zoë Williams, Guardian Columnist
Alex Lawson, Senior City Correspondent at Mail on Sunday
This event is for PR managers, communications directors and business leads responsible for DE&I strategy, social impact, corporate comms, sustainability and business reputation.
We look forward to seeing you there.
Register here to attend the webinar.
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