Archive
News & Opinions
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Beyond the Basket: The cultural forces that are shaping how Gen Z shop
March 19, 2025
For Gen Z, the journey to purchase is not linear. It involves a complicated web of touchpoints cultural influences. The notion of brand love is changing as “hype” trend cycles speed up, new brands emerge, stale brands die, dead brands are resurrected and iconic brands trailblaze by staying culturally tuned into the behaviors and attitudes of their communities. In order to stay ahead of the curve, brands need to balance being omnipresent in the hearts...
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Achieving Outsized Impact by Building Stronger Country Reputation
February 18, 2025
By Michael Hartt, Senior Partner & Head of International Affairs View full report here. In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape. If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on...
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Corporate Affairs Trends for 2025
December 17, 2024
We're pleased to share our latest 2025 Corporate Affairs Trends Report. Using data and research, our team has forecast key trends for 2025 that corporate affairs leaders and anyone doing communications with an element of corporate, reputation, crisis, or risk mitigation ought to be preparing for. Every trend includes background information, a specific articulation of what’s going to be happening, and, crucially, recommendations for practical actions. Trends forecasting is necessarily an exercise in opinion. There...
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‘A conference season with more twists and turns than ‘Strictly…’ this year’
October 4, 2024
Party conferences held at the start of a new political cycle are usually marked with jubilant celebrations or cold-blooded recriminations depending on how you fared at the General Election. This year was no exception… but just not where it was expected. Despite securing a 172-seat majority and with over 20,000 people in attendance, the Labour Conference in Liverpool felt fractious. Discontent over the leaderships decision to cut winter fuel allowance for pensioners was manifest among...
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To drive business performance, we must master cultural alchemy
July 11, 2024
To drive business performance, we must master cultural alchemy Today’s business leaders are facing chronic disruption — inflation and cost pressures, AI and the digital revolution, geopolitical instability and societal issues. It’s taking a toll on business performance and heightening the pressure to transform, now and for the future, in an environment where the expectation is to somehow deliver more with less. Data shows that the most pressing challenge for global executive leaders is...
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General Election Briefing – 4 essential things for organisations to consider
May 23, 2024
Whatever your views on the timing of the Prime Minister’s decision to call a UK General Election on 4th July, we are now in the throes of a campaign where many expect a Conservative defeat at the polls and the first Labour administration for 14 years. Do you feel prepared to navigate the campaign period ahead and make the most of a new Parliament and Government? Please read our briefing attached which outlines four essential...
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Democracy in 2024: Influence in an election year
May 2, 2024
We hosted the first event of our FHFuture Series - Democracy in 2024: Influence in an Election year; Implications and Watchouts for Business. Among the speakers were journalists, influencers, youth and industry regulatory experts who each contributed unique and insightful perspectives from their industries and beyond. With the help of FH’s Head of News, Pete Meikle, Head of Public Affairs, Liam McCloy and the Consumer Team’s Nina Bautista, they delivered a fascinating discussion on topics...
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Platinum CMS Award
March 13, 2024
We are delighted to have not only passed PRCA Communications Management Standard (CMS) assessment for the 20th year running, but to have been awarded to Platinum CMS holder! We are one of three agencies to have received this award and it demonstrates our commitment to upholding ethical and professional standards in public relations. The PRCA senior leadership team commented on our efforts below: “This is the 20th time FleishmanHillard have completed CMS and this...
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Changing Communications Tack at Mobile World Congress
February 21, 2024
The last time I attended Mobile World Congress, it was before the iPhone had been launched in Europe. The world of telecoms – and PR – was very different. Pretty much every publication in the region sent a host of tech reporters, and the job of the PR was hosting 30+ briefings on stands where booth babes were still a standard accessory. Fast forward to 2024, and comms at MWC is a very different story...
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What we learned from our panel discussion on sustainability regulation and communications in 2024
January 30, 2024
It’s difficult to do justice in just one blog, to a one-hour conversation with four experts that covered the highs and lows of sustainability communications, but in the following words we certainly try! On Thursday 25th we hosted, Justine Grimley from the Advertising Standards Authority (ASA), Louisa Humm from Chivas Brothers, Alex Lawson from The Guardian and our very own Holly Rouse, to talk about the future of sustainability regulation and communication in 2024. The...