Archive
News & Opinions
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Event: The Great Healthcare Debate – 12 May
April 23, 2026
London, 12 May 2026 - 5pm BST Join us on 12th May for the Great Healthcare Debate: In a world of AI generated healthcare information, how do we protect the truth? AI is rapidly reshaping how healthcare information is discovered, interpreted and shared – not only by patients and the public, but increasingly by healthcare professionals too. To explore this defining challenge for the future of the healthcare industry, FleishmanHillard and The Pharma Letter invite you to join...
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The Era of Intentional Fragmentation
March 30, 2026
At first glance, it looks like chaos. For years, starling murmurations baffled scientists. Thousands of birds wheeled across the sky, appearing unpredictable to the naked eye. Until closer study revealed something else: that each movement followed simple, deliberate rules. What looks like chaos is, in fact, curated. Digital audience behaviour today is following a similar pattern. What appears as scattered platform fragmentation is actually audiences deliberately engineering their own information ecosystems as a result of declining trust, platform bloat, AI-generated noise, and...
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Culture Report 2026
March 23, 2026
What do extended consumer lifespans mean for brands? And how can they show up for consumers in the right way? We’re entering an era where wellbeing is shaped not by youth, but by longer lives, evolving identities and a global shift toward prevention and longevity. The wellness economy is booming, reaching $6.8T in 2024 and forecasted to hit $9.8T by 2029. The demographic signal is clear: the number of people aged 100+ is projected to rise from roughly...
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UK ‘Less Healthy Food’ Advertising Restrictions – What They Really Mean For Business
March 9, 2026
By Liam McCloy, Head of Public Affairs, EMEA Food Agribusiness Beverage Lead The UK advertising restrictions relating to less healthy food (LHF) products on broadcast and paid online channels that went into effect at the beginning of 2026 represent the latest (but not the last) round of regulations imposed on the food and drink marketing. Much of the response to date has focused on what they do and don’t cover and how to exploit or...
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The Patient Engagement Gap Your Competitors Are Closing
February 27, 2026
By Barry Sudbeck and Laura Musgrave Here’s a question more pharma executives are asking: does patient engagement deliver measurable value, or is it primarily reputational? It’s a fair question. In an era where pharmaceutical innovation must demonstrate its value not only through clinical efficacy but also through demonstrated patient relevance, the question is no longer ‘whether’ to engage patients – it’s whether that engagement translates into an advantage. New research from FleishmanHillard’s Global Health & Life Sciences group suggests it may. Released in recognition of Rare Disease Day, The Patient...
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FleishmanHillard UK appoints Lou Dalton as Health & Life Sciences Senior Partner, strengthening senior counsel for a rapidly evolving sector and fuelling further growth
February 16, 2026
FleishmanHillard UK today announces the appointment of Lou Dalton as Senior Partner for Health & Life Sciences, in a significant move to enhance senior advisory capacity within its largest and fastest-growing team at a time of heightened scrutiny, system pressure and transformation across the sector. Joining on Wednesday, Dalton will play a leading role in FleishmanHillard UK’s Health & Life Sciences sector which provides a broad range of strategic consultancy services including product and corporate...
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FleishmanHillard Integrates Porter Novelli to Form a Stronger, More Specialised Global Communications Consultancy
February 10, 2026
The combination brings deeper sector expertise, faster access to solutions and greater scale to meet growing client complexity. As part of the realignment of Omnicom Public Relations, Porter Novelli is integrating as a dedicated brand into FleishmanHillard, uniting two industry-leading communications consultancies to better serve clients navigating complex business and reputational challenges. The integration reflects a strategic priority to deliver deeper sector expertise, faster solutions globally and more precise counsel for mission-critical work. FleishmanHillard now operates...
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Corporate Affairs Trends for 2026
December 10, 2025
We’re pleased to share our latest 2026 Corporate Affairs Trends Report. Building on last year’s forecast, this year’s trends reflect data, observation, and conversations with clients at a time when uncertainty, pressure on communications leaders, and expectations from executives and stakeholders have only intensified. Each trend outlines what’s happening, why it matters in a landscape that is increasingly complex and rapidly evolving, and offers practical value as you plan for 2026 — including the impact...
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Progress, not perfection: sustainability in the era of transparency and action
October 23, 2025
Sustainability has become a lightning rod for political debate in the past 12 months. However, our new research shows that sustainability remains a significant priority for businesses in the UK. In fact, two-thirds (66%) of UK business leaders report they are becoming more vocal as global debates intensify. But that doesn’t mean it’s easy. While sustainability clearly remains high on the agenda, talking about it publicly feels increasingly daunting. The pressure to communicate effectively –...
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Leading in the era of the compounding crisis
October 2, 2025
Written by Nic Daley and Hannah Cambridge Navigating an organisation through a crisis has always been one of the most demanding requirements of executive leadership. We’ve walked alongside leaders as they've faced the toughest moments of their careers, with crises threatening not only licence to operate, but livelihoods and life itself. And in the modern era, amidst turbulent geopolitical tension, conflicting expectations and unyielding scrutiny, these challenges no longer strike in isolation – they overlap...