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Culture Report 2026

March 23, 2026

  What do extended consumer lifespans mean for brands? And how can they show up for consumers in the right way? We’re entering an era where wellbeing is shaped not by youth, but by longer lives, evolving identities and a global shift toward prevention and longevity.  The wellness economy is booming, reaching $6.8T in 2024 and forecasted to hit $9.8T by 2029. The demographic signal is clear: the number of people aged 100+ is projected to rise from roughly...