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Opinions

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • The role of a joint agency-client charter in mental wellbeing

    August 10, 2021

    Mental health and the PR industry The numbers in the PRCA’s mental wellbeing report in October 2020 made for grim reading: nine out of ten PR professionals reported struggling with their mental health. With little improvement from the previous year, the report also showed that few were willing to take time off to reset, citing work pressures and poor work-life balance. And, while more PR professionals were willing to talk about their mental health than...

  • Fintech M&A: buying or just browsing, here’s what brands need to know

    August 9, 2021

    Gemma Lingham, associate director The incumbents are on a shopping spree. And what’s top of the list? Fast growth fintechs. With a few “unexpected items in the bagging area”, but with plenty of high-in-demand purchases too, it’s safe to say fintech M&A is hotting up. I’d be lying if I said this was something we weren’t completely expecting. At the end of 2020, our ‘Fintech Driving Global Change’ report predicted this would be coming. Developed...

  • Cyber security communications: Preparing for and managing a ransomware attack

    August 6, 2021

    Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • Swipe to Meet… Jemima Compton, Design Director – Business Development and Marketing

    July 12, 2021

    As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked design director, Jemima Compton about her experience working in the Business Development and Marketing team at FleishmanHillard UK, what she includes...

  • What does it mean to adopt an authentic approach to measuring PR and communications?

    July 1, 2021

    By Ben Levine, Director & Partner, TRUE Global Intelligence, FleishmanHillard UK Last month, we launched our latest edition of FleishmanHillard’s Authenticity Gap research and insights. The Authenticity Gap surveyed more than 10,000 informed consumers across five markets, polling their expectations and experiences of 200+ companies across 20 industries. This authenticity research provides unique insights into the emerging opportunities and threats facing some of the world’s most well-known companies and brands – and, crucially, what consumers expect...

  • FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 4

    June 25, 2021

    Welcome to day four (and the final instalment) of your daily debrief from this year's (virtual) Cannes Lions. In the final wrap up of the best content and campaigns that wowed from the Cannes International Festival of Creativity, we hit peak “I wish I’d thought of that”, so enjoy a bumper list of campaigns for you to peruse at your leisure, and be inspired by. Rachel "Rom" O'Malley, senior creative.   Pedestal Project, Color of...

  • Crisis Management: What to do when you know it’s going to be bad news

    June 25, 2021

    Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...

  • FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 3

    June 24, 2021

    Welcome to day three of your daily debrief from this year's (virtual) Cannes Lions. Here I'm sharing a quick round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative.     Most valuable news, Folha De S.Paulo Newspaper Folha de SP, a São Paulo newspaper, confronted fake news by showing the value of its journalism. To protest fake news and misinformation it created a...