The Power of In-Person Video Shoots: Crafting Unforgettable Brand Stories


Lights, camera, action! When it comes to creating compelling brand videos, the advantages of in-person shoots are as crisp and clear as 4K footage. Unlike increasingly popular Zoom recording, in-person shoots give us the freedom to utilise quality camera angles, lighting techniques and locations to create a visually and emotionally engaging experience.

In today’s digital age, where remote work is as common as awkward virtual backgrounds, the art of video creation faces new challenges. Zoom recordings provide a handy solution, allowing businesses to carry on creating content virtually, even if it means catching a blurry glimpse of an untidy room or two.

Stepping onto an actual set, however, surrounded by a bustling crew and feeling the excitement in the air — that’s an experience that simply can’t be replicated virtually. It’s a thrilling journey of visual storytelling where every “action!” holds the promise of a moment captured perfectly and evoking powerful emotions through the art of film-making.

Imagine you’re shooting a commercial for a brand. There’s a charismatic spokesperson delivering a captivating monologue against a jaw-dropping natural background. The colours pop, the sunlight creates an Insta-worthy halo, and the wind blows their perfectly styled hair just right. Achieving this level of awe-inspiring beauty through a Zoom call is as likely as finding a pot of gold at the end of a virtual rainbow.

What’s more, in-person shoots have the remarkable ability to generate and capture spontaneous moments. Genuine laughter, impromptu dance moves, unplanned interactions; these unscripted gems infuse the video with a sense of authenticity and relatability. Natural moments like these allow the audience to connect with the brand on a personal level, making it more approachable and engaging.

But wait, there’s more! The magic of in-person shoots doesn’t end at the visual splendour. It’s the authentic moments and reactions that truly make us smile behind the camera too. When the crew and cast are physically present, the chemistry and camaraderie is tangible through the screen. It’s like witnessing the Avengers assembling for the very first time, if only they were building powerful brand stories instead of toppling malevolent villains.

And let’s not forget the collaboration aspect. When talented individuals come together in the same space, creative juices flow faster than the coffee in the craft services area. Ideas bounce around, sparks fly, and the result is a symphony of talent, all working in harmony to create something truly extraordinary, like a brand video that makes audiences say, “Wow, I never thought a lamp could be so fascinating!”

These immersive experiences not only make for memorable moments; they also foster strong professional and creative relationships among the people involved. Trust me when I say: bonding over good grub and the occasional mishap on set always creates an affinity that inevitably translates to a higher-quality product.

Now don’t get me wrong; Zoom recordings have their place. They’re great for virtual meetings, remote interviews, and ensuring our cats get their much-deserved fifteen minutes of fame. But when it comes to creating a production that truly dazzles, in-person shoots are the real MVPs.

By embracing in-person video shoots, businesses can create brand narratives that leave their audiences speechless. It’s time to unleash the breathtaking power of in-person shoots and use visual storytelling to provide a canvas upon which brands can paint their stories, captivating viewers and leaving a lasting impression.

Yes, they take time, money, effort, and expertise. But believe me, it’s worth it for a production that truly captures the essence of a brand. One that takes viewers on a journey they won’t forget anytime soon.

Ben Calloway, Senior Videographer, Ensemble Studio, FleishmanHillard UK.