Archive
Opinions
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AI advancements set to bring seismic shifts in how we access healthcare
May 5, 2023
Recent breakthroughs in AI and the anticipated speed at which businesses and industry are expected to transform will likely bring seismic shifts to the Healthtech landscape – from the way that people access healthcare to how we utilize data and begin to develop new systems and tools. There is a whirlwind of innovation ahead and, as more businesses plug themselves in, the speed of transformation in the sector is likely to shift current challenges in...
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Britain’s Changing Position in Global Trade: As the UK chases growth, it must answer calls from business to improve international trade
March 31, 2023
Earlier this month, the UK Chancellor of the Exchequer Jeremy Hunt announced his Spring Budget, with an ambition to get people into employment and boost economic growth. But despite being a perfect vehicle for both objectives, trade received few mentions. For several years, the UK Government has asserted that Brexit, channelled through new free trade agreements, would boost trade. At the least, the market would naturally rebalance; trade lost with the UK’s closest partners in...
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Education, Employment, Everywhere: Analysis of Hunt’s Spring Budget 2023
March 15, 2023
The Economic Picture Today, Jeremy Hunt became only the second of the past five chancellors to hold the famous red box outside Number 11, with three of his predecessors not having lasted long enough in the job to be able to hold an official Budget. Going into this Budget there were concerns regarding the size of the workforce, which had not recovered from the pandemic, as well as post-Brexit trade barriers and sensitivity to interest...
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Women’s Sports: why brands should act now
March 8, 2023
Women’s Sports; a buzzword of the moment. In the world of sports partnerships, you can’t move for Women’s Sports topping trends and predictions for growth lists in 2023. That’s not surprising when we look at the women’s sports calendar this year, from the Women’s Six Nations kicking off at the end of the month to the Ashes in June. We have the Tour de France Femme in July, the Netball World Cup in South Africa...
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Hidden in plain sight: Exploring the challenges working women face and the power of sharing our experiences
March 8, 2023
In 2023, we know women can do and be whatever they want to be – women are business leaders, prime ministers, campaigners, mothers. Particularly in the PR industry, where women are strongly represented, we celebrate and take advantage of the skills and insights women bring to the workplace – this is nothing new. At FleishmanHillard UK, we are striving to become the most inclusive PR agency in the world, and this year we are placing...
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Keir Starmer is on course for Number 10: Why now is the time for businesses to help mould Labour’s plans for Government
March 3, 2023
Luke Downham, Account Director, Public Affairs & Head of the Labour Unit Keir Starmer’s launch of Labour’s “Five Missions” for Government represents the beginning of a new phase in the party’s strategy to re-take Number 10 in 2024 after fourteen years of Opposition. With the party consistently 20+ points ahead in the polls, Starmer recognises that 2023 represents a year of heightened scrutiny on his party’s policy proposals. Yet, for many months, focus groups, the Westminster commentariat, and the...
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Communications tips for fintechs expanding into the US or UK
March 3, 2023
Gemma Lingham, director, head of fintech UK Global expansion is undoubtedly a major milestone for any company, particularly for fintechs whereby the industry itself is still relatively new compared to others. The ‘American Dream’ for UK-based businesses is a bold ambition, while the British Isles hold huge new market opportunities for those born in the US. We’ve seen multiple success stories of fintechs making this leap, but it’s no small feat, and there are...
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Key priorities or empty promises: What Starmer and Sunak’s pledges mean for business
February 23, 2023
Adam Newman, Account Manager, Public Affairs Pledge cards are not new in UK politics. In 1997, Tony Blair successfully gave five pledges which focused on his key targets for a new Labour Government, whilst in 2015, Ed Miliband infamously unveiled the ‘Ed Stone’, which was mocked for its vagueness, with promises including “An NHS with time to care.” It seems that in 2023, pledges are all the rage. Last month, UK Prime Minister Rishi Sunak...
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Accent bias and language discrimination in the creative industries
February 15, 2023
Guest author: Bibi Hilton, CEO of Creative Access Accents and use of language are often seen (mistakenly) as a marker of class, level of education and socio-economic background. Creative Access, a leading social enterprise specialising in diversity and inclusion, partnered with FleishmanHillard UK to explore the extent and impact of this “language discrimination” on employer cultures, employees and aspiring employees and on the work they produce in the creative industries and beyond. Our research consisted...
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What the latest Current Account Switching Service figures tell us
February 9, 2023
Whilst cash incentives have been driving switching, digital banks are showing how differentiating through product and service is a successful and more sustainable strategy. The Current Account Switching Service (CASS) is undoubtedly a success story. Almost 9 million current account switches have been completed using the service. And it works beautifully. The process takes just seven days, the comms to tell you what’s happening along the way are good, and salary credits, Direct Debits and...