Archive
B2B Communications
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FleishmanHillard UK appoints new UK head of consumer health
April 28, 2022
FleishmanHillard UK's Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health. Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever. Hadassah Cullen brings extensive consumer health experience with her to...
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Former Prime Minister’s office head of campaigns Charley Green joins FleishmanHillard UK
April 27, 2022
After four years of growth for the UK Public Affairs practice, FleishmanHillard UK has hired former Cabinet Office head of campaigns, Charley Green, as an associate director. This appointment will help support the next phase of development of our integrated approach to the discipline. Charley will become part of FleishmanHillard UK’s Public Affairs leadership team and will work across the business and with Omnicom sister agencies to support the delivery of public sector campaign briefs...
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ESG becomes key to unlocking the B2B sales process
April 12, 2022
How is ESG Changing the B2B Buying Process? ESG continues to rise up the agenda Recent years have left many reeling from what feels like a constant state of crisis. The COVID-19 pandemic, resulting economic pressures, racial injustice, and climate change have all dominated the news agenda. As a result, politicians, investors, the media and the public at large are reassessing the role businesses play in society, and whether they ought to be doing more...
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B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process
April 6, 2022
Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...
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FleishmanHillard UK awarded Best Annual Report at PRCA City and Financial Awards 2022
February 28, 2022
FleishmanHillard has been awarded the coveted trophy for ‘Best Annual Report’ at the PRCA City & Financial Awards 2022 for its annual report for client Barclays! The City and Financial PR Awards are held by the PRCA in support of the City of London Company of Public Relations Practitioners. The Awards recognise the talent and impact of individuals, teams and campaigns from the best of corporate communications, the City and financial PR and communications industries. Ultimately, the judges...
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Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications
January 28, 2022
2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...
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Personalised products and a flurry of investments: Top 3 trends for fintech in 2022
December 16, 2021
As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond: A boost for BNPL Often placed under the microscope by personal finance and tech critics...
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What the Communications Management Standard Award means to FleishmanHillard
November 15, 2021
After seventeen years of sustained excellence in public relations, FleishmanHillard UK has been awarded the Gold Communications Management Standard (CMS) Award by the PRCA. Faith Howe, senior partner and head of talent development was invited to sit down with the PRCA to share what it means to us to be awarded the Gold CMS Award and discuss how we stand out in our marketplace as a communications employer. Read the interview in full on the...
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The paradox of communicating CSR: Managing the paradox
November 10, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...
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The paradox of communicating CSR: True engagement
November 2, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...