Archive

B2B Communications

  • Labour Conference 2021 Round-up: Five things we learned

    September 30, 2021

    Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say that Brighton 2021 was a mixed bag for the party, but there are clear signs that Labour is now once...

  • Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders

    September 28, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...

  • Inside Labour Business Day 2021: Finding a new normal

    September 27, 2021

    The party conferences are back and with them the challenge of speaking to multiple audiences – to the party faithful, to the general public and to competing interest groups. But where does business feature in this mix? At Labour Business Day 2021, the party is signalling that it cannot achieve the better future it seeks for the workforce, the planet and for local communities without working better with business. But how will it cultivate this...

  • Communicating corporate responsibility: Corporate responsibility as a strategic activity

    September 23, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the second post, “Corporate responsibility as social conformity or CSR”, we looked...

  • Communicating corporate social responsibility: Corporate responsibility as social conformity or CSR

    September 20, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the first post in the series, 'Communicating corporate social responsibility', I...

  • Communicating corporate social responsibility

    September 15, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio. There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? Corporate responsibility, three ways In the absence of an immediate answer...

  • Cyber security communications: Preparing for and managing a ransomware attack

    August 6, 2021

    Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...

  • FleishmanHillard partners with PRovoke Media for Creativity In PR study

    July 7, 2021

    The seventh edition of the annual PRovoke Media, 'Creativity In PR' study has been released, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard. The study, which explores how the PR sector has risen to the unique creative challenges presented by Covid-19 surveys over 300 communications agencies and in-house practitioners globally. Arun Sudhaman, CEO and editor-in-chief of PRovoke Media shares some highlights from the research here. Watch the video discussion featuring, FleishmanHillard...

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...